Meta Ad Expert for B2B Lead Gen

B2B Meta Ads Lead Generation Specialist for AI Software Company (Long-Term) Budget:$20–$30/hour* (depending on experience and proven results). We are UtahTech Labs, an AI-powered software engineering company helping businesses replace expensive SaaS platforms with custom AI solutions. We build software for industries including Construction, Manufacturing, Logistics, Field Services, and other B2B businesses. We're looking for an experienced Meta (Facebook & Instagram) Ads Specialist who can generate qualified B2B leads and booked meetings for high-value software and AI projects. *This is NOT an eCommerce or local business advertising role.* We sell custom software projects ranging from $20,000 to $250,000+, so we're looking for someone who understands B2B lead generation and long sales cycles. ## Responsibilities * Plan, launch, and optimize Meta lead generation campaigns * Generate qualified leads and booked discovery calls * Build and optimize Instant Forms and landing page campaigns * Develop audience strategies using Lookalike, Custom, and Retargeting audiences * Test ad creatives, messaging, and offers to improve lead quality * Work closely with our marketing and sales teams * Track campaign performance and continuously improve ROI ## Required Experience * 3+ years managing Meta Ads * Proven success generating B2B leads for technology companies * Experience with SaaS, AI, software development, IT services, or digital agencies * Strong knowledge of Meta Ads Manager, Meta Pixel, and Conversion API * Experience with CRM platforms and marketing automation * Excellent English communication skills ## Success Metrics Your success will be measured by: * Qualified decision-makers generated * Discovery calls booked * Cost per Qualified Lead (CPQL) * Cost per Booked Meeting * Lead-to-meeting conversion rate * Pipeline value generated ## To Apply Please answer the following: 1. Which B2B SaaS, AI, or software companies have you generated leads for? 2. What was your average Cost per Qualified Lead (CPQL)? 3. Please share 2–3 campaigns with measurable results (CPL, booked meetings, ROAS, or pipeline generated). 4. How do you improve lead quality rather than simply reducing CPL? 5. Which CRM and marketing automation tools have you worked with? 6. If you were given a $5,000/month Meta Ads budget to generate enterprise software leads, what would your high-level strategy be? 7. Please start your proposal with the word "Pipeline" so we know you've read the full job description. We're looking for a long-term partner who can consistently generate qualified meetings with business decision-makers. If you've helped technology companies build a predictable B2B sales pipeline through Meta Ads, we'd love to hear from you.