Meta & Google Ads Specialist Needed – Lead Gen for CA Fencing Contractor

Job Description Summary I'm looking for an experienced paid ads specialist to run high-converting lead generation campaigns for a residential and commercial fencing contractor based in California. The goal is to drive high-quality inbound leads (phone calls and instant form fills) from homeowners and property managers looking for new fence installations and replacements. We will be utilizing Meta (Facebook/Instagram) Instant Lead Forms for volume and brand awareness, alongside Google Ads to capture high-intent search traffic. Scope of Work Meta Campaign Management: Build, launch, and manage Facebook/Instagram ad campaigns utilizing Meta Instant Lead Forms to capture qualified leads quickly. Google Ads Management: Build and manage Google Search campaigns targeting high-intent local keywords (e.g., "fence installation near me", "privacy fence contractor"). Local Hyper-Targeting: Implement precise geo-fencing and local targeting to focus strictly on our specific California service areas/zip codes (avoiding wasted spend). Service Focus: Promote high-ticket and popular services (e.g., vinyl, wood, chain-link, and wrought iron fencing, plus security gates). Lead Quality Optimization: Implement custom questions in Meta lead forms to filter out renters and unqualified inquiries (e.g., asking for project timeline or property type). Reporting & Analytics: Provide transparent weekly/monthly performance reporting with clear KPIs (Cost Per Lead, Lead Volume, Conversion Rate). What I'm Looking For Proven Experience: Documented success running paid ads for home services, construction, or fencing contractors (required). Dual-Platform Expertise: Comfortable managing both Meta Ads Manager and Google Ads simultaneously. Creative & Copywriting Skills: Ability to write compelling, benefit-driven ad copy and guide the creation of strong visual ads (before/after photos work great in this niche). Lead Nurturing Mindset: Understanding of how to structure forms so leads are warm and ready for our sales team to call. Transparency: Honest reporting—I need to see exactly what is working, what isn't, and how we are optimizing. To Apply Please reply with the word "GATEKEEPER" at the top of your proposal so I know you read the full description. In your application, please include: Examples or case studies of past home service or fencing lead gen campaigns you've run. The average Cost Per Lead (CPL) you typically see for this industry. Your proposed monthly management structure (flat fee, % of spend, etc.). Budget: Open for the right candidate. Looking to move quickly and start onboarding next week.