Meta, Google, Pinterest,LinkedIn, & TikTok Ads Specialist Needed to Drive Bookings and Sales

We are looking for a highly experienced paid social advertising specialist to help us significantly increase qualified bookings and sales through Meta and TikTok ads. This is not a basic social media management role. We need a senior performance marketer who understands how to create compelling ads, launch campaigns, analyze results, make ongoing adjustments, and scale campaigns that convert into actual paid bookings. What You Will Manage You will be responsible for the full advertising and growth process, including: - Reviewing our business, services, website, offers, and current customer journey - Developing a clear Meta, Pinterest, Google, LinkedIn, and TikTok advertising strategy - Creating ad concepts, hooks, copy, offers, and creative direction - Designing ads or providing detailed direction for the content we need to produce - Building and launching campaigns - Setting up targeting, retargeting, tracking, and conversion events - Testing different creatives, audiences, offers, and campaign structures - Monitoring performance and making regular adjustments - Improving our cost per qualified lead and paid booking - Identifying why leads are not converting and recommending solutions - Scaling the campaigns that produce strong results - Providing clear reporting on inquiries, bookings, payments, and return on ad spend - Finding advanced strategies, platform features, and creative opportunities that may give us an advantage Our goal is not simply to receive clicks, views, or low-quality leads. We want campaigns that generate qualified inquiries, confirmed appointments, and actual payments. Who We Are Looking For You should have: - Extensive experience with Meta Ads Manager - Strong experience with Instagram and Facebook ads - Experience running or advising on TikTok ads - A proven record of generating bookings, leads, or sales - Strong ad design and creative strategy experience - Experience with local, appointment-based, or premium service businesses - A strong understanding of tracking, retargeting, testing, and scaling - The ability to analyze the entire conversion process, not just the ads - Excellent communication and fast response times - Availability to begin immediately - A proactive and highly results-focused approach - Experience with wellness, healthcare, fitness, beauty, hospitality, luxury services, or other high-value appointment-based businesses is strongly preferred. Important Please do not apply if your experience is mainly organic social media posting or general account management. We are specifically looking for someone experienced in: Paid acquisition, ad creative, conversion optimization, campaign testing, retargeting, and scaling. We need someone who will actively work on the campaigns each week, make strategic adjustments, and take responsibility for improving results—not someone who will launch a campaign and leave it running without proper oversight. Please Answer the Following Questions When Applying 1. What would you do to help ensure our campaigns generate actual paid bookings rather than only clicks or leads? 2. Please describe the step-by-step method you would use to launch, test, optimize, and scale our campaigns. 3. What experience do you have creating and designing high-converting ads? 4. Do you personally create the ad designs, videos, hooks, and copy, or would you require us to provide the creative assets? 5. Please share examples of ads you created and explain why they performed well. 6. Please provide screenshots, case studies, or verifiable examples showing measurable results, including leads, bookings, sales, cost per acquisition, or return on ad spend. 7. What experience do you have working with premium, local, wellness, healthcare, or appointment-based businesses? 8. How would you track whether a lead became a confirmed appointment and completed payment? 9. How many hours per week do you believe are necessary to properly manage, test, and optimize 10. Meta and TikTok campaigns for successful results? 11. How frequently would you review and adjust the campaigns? 12. What would you do if the campaigns were generating leads but those leads were not converting into bookings? 13. What would your priorities be during the first 7 days and the first 30 days? 14. Are you available to begin immediately? 15. Will you personally manage the account, or will any part of the work be delegated to another team member? 15What monthly advertising budget would you recommend for a premium appointment-based service business, and why? Please begin your application with the words “PAID BOOKING GROWTH” so we know you have read the entire job post. We are looking to hire someone as soon as possible and are interested in developing an ongoing relationship with the right person.