Meta Media Buyer for Low-Ticket Digital Product ($95 Offer) Proven Low-Ticket Experience REQUIRED

Meta Ads Media Buyer — Low-Ticket Digital Product Funnel | Low-Ticket Experience REQUIRED READ FIRST: If you do not have specific, demonstrated experience running Meta ads for low-ticket digital products ($27-$200 range, sold direct-to-purchase), please do not apply. Applications without documented low-ticket digital product results will not be reviewed. ***About the Offer*** We run an established brand in the medical aesthetics education space. Our customers are plastic surgeons, injectors, medspa owners, and practice managers. We sell a $95 one-time downloadable marketing system through a long-form sales page. The offer is proven and converts consistently to our organic email list. Our ads are running but not converting to cold traffic, and we need an expert to diagnose the issue and fix it. Sales page: https://exquisitemarketingplanner.com/sales.html Asset folder (brief, brand standards, creative library, copy, avatars, SOPs ): https://brandingmd-my.sharepoint.com/:f:/g/personal/a_h_brandingmd_co/IgAnP7ZJkekNQbVi48-dXu5uAWqA64_hObXWTNCuGGN-dTk?e=bSoI3V ***What You Will Do*** 1. Media Buying Audit current campaigns and diagnose why cold traffic is not converting Own campaign structure, audience/targeting strategy, budget management, and ongoing optimization Deliver a written diagnostic and corrective plan as your first deliverable 2. Creative Direction Direct hooks, angles, ad copy, formats, and the creative testing roadmap Write clear creative briefs for our internal design team (you do not need to design graphics yourself ) Manage a structured creative testing process ***3. Performance Tracking and Reporting*** Set up and maintain proper tracking (Pixel, CAPI, event configuration, UTMs) Own the KPIs that matter for a low-ticket funnel: CPA, ROAS, CTR, landing page conversion rate Deliver a weekly report with clear insights and next actions, not vanity metrics ***What We Provide*** A complete handoff package is ready from day one: Written brief and campaign context Brand standards and logo files Photo and video library for ad creative Sample creatives and rewritten ad copy • Ideal client avatar documents Freelancer SOP checklist for our ads and no-call (direct-to-purchase) funnel Documentation on the specific ad methodologies our approach is built around Note: our advertising approach follows specific proven frameworks from the direct-response/low-ticket space. You must be willing to study and operate within these frameworks rather than a generic agency playbook. Familiarity with direct-response low-ticket ad methodologies is a strong plus. ***Required Experience (Non-Negotiable)*** Hands-on media buying for low-ticket digital products (ebooks, templates, planners, mini-courses, tripwire/SLO funnels in the $27-$200 range) sold direct-to-purchase from ads Proven ability to make cold traffic convert on a low-ticket offer, with metrics to back it up Deep fluency in Meta Ads Manager: campaign structure, Advantage+ vs. manual setups, bid strategies, creative testing, and scaling Tracking competence: Pixel, Conversions API, event setup, and attribution Ability to diagnose funnel problems holistically (ad to landing page to checkout) and give direct, honest recommendations Experience with ONLY lead generation, local service businesses, physical e-commerce, or high-ticket webinar funnels does NOT qualify. This role is specifically about low-ticket digital product economics. ***How to Apply*** In your cover letter, you MUST include: 1. Specific examples of low-ticket digital product Meta ad campaigns and/or funnels you have personally run, including the product type and price point 2. Actual performance numbers: spend managed, cost per purchase, ROAS, and conversion rates. Redacted Ads Manager screenshots are strongly encouraged and will move you to the top of the list 3. Your familiarity, if any, with direct-response low-ticket ad frameworks or methodologies 4. A short answer: a proven $95 digital product converts well to a warm email list but cold Meta traffic is not converting. What are the first three things you would investigate, and in what order? 5. Start your cover letter with the phrase "LOW-TICKET PROVEN" so we know you read the full post Applications that do not include examples and performance data from low-ticket digital product Meta ads and/or funnels will not be reviewed. ***Engagement*** 30-day paid trial to start, focused on the initial restructuring Intent is a long-term ongoing engagement for the right person Open to hourly or monthly retainer. Please include your rate and your typical weekly communication and reporting cadence ***This is a hands-on execution role. Full stop.*** You will be inside Meta Ads Manager building campaigns, setting targeting, writing copy, and launching ads. If you cannot generate creative yourself, you will provide our team with specific, detailed visual and copy direction they can execute without interpretation. We have no use for strategy decks, oversight roles, or project management. If your value is telling other people what to do rather than doing it yourself, this is not the right fit..