Meta & TikTok Ads Specialist for Luxury Wedding Photography & Videography (Lead Generation)

We are RS Wedding Studios, a luxury wedding photography and videography company based in Canada, specializing in South Asian and multicultural weddings. We’re looking for an experienced Meta (Facebook & Instagram) and TikTok Ads Specialist who has successfully generated leads for photographers, videographers, wedding businesses, or other premium local service businesses. Our goal isn’t just to get clicks—we’re looking for someone who understands how to generate high-quality wedding inquiries that convert into bookings. What You’ll Be Doing * Plan and manage Meta and TikTok advertising campaigns * Build complete lead-generation funnels * Create audience targeting and retargeting strategies * Test creatives, copy, and landing pages * Optimize campaigns to reduce CPL and improve ROAS * Scale winning campaigns * Provide weekly performance reports and recommendations * Work closely with our team on offers, messaging, and campaign strategy We’re Looking For Someone Who Has * 3+ years of Meta Ads experience * Experience running TikTok Ads * Proven success generating leads for photographers, filmmakers, wedding vendors, or premium local service businesses * Strong understanding of lead generation funnels * Experience with Meta Pixel, Conversion API, and tracking * Ability to analyze campaign data and make strategic improvements * Excellent communication skills * Fluent English Bonus Points If You Have Experience With * Wedding industry marketing * Photography or videography businesses * Luxury service businesses * CRM integrations * Landing page optimization * GoHighLevel or similar CRM systems Required When Applying (Important) To be considered, please include all of the following: 1. Examples of campaigns you’ve managed for: * Photography studios * Videographers * Wedding businesses * Creative agencies * Premium local service businesses 2. Screenshots or case studies showing: * Cost Per Lead (CPL) * Number of leads generated * ROAS (if applicable) * Campaign results 3. Links to any ad creatives you’ve used. 4. Briefly explain your strategy for generating wedding photography leads. 5. What would be your first 30-day plan if you joined our team? Applications without relevant case studies or examples of previous work will not be considered. Success Metrics In the first 60 days, we’d like to see: * Consistent qualified wedding inquiries * Reduced Cost Per Lead * A repeatable strategy that can scale * Clear reporting and ongoing optimization