Meta Video Ad Editor – Commercial Real Estate Ad + 3 Variants

I have an existing 35.5-second vertical Meta/Facebook/Instagram video ad for private executive office suites in downtown Allentown, Pennsylvania. The current ad is already professional and usable; I am hiring an experienced performance-focused video editor to make a shorter, stronger version that captures attention faster and is optimized for mobile social advertising. The audience is attorneys working near the courthouse. The office suites are two blocks from the courthouse. Existing photos, branding, copy, and the current 1080x1920 MP4 will be provided. This is editing and creative optimization—not a new photo or video shoot. OBJECTIVE Create a polished 15–20 second ad that communicates the strongest offer within the first few seconds, works with sound off, and motivates qualified attorneys to call for a private showing. KEY MESSAGES - Private executive offices for attorneys - Two blocks from the courthouse - Offices start at $599/month - Conference room use and utilities included - Two months free rent as the new-lease signing incentive - Call Josh for a private showing — contact number will be provided after hiring - 609 Hamilton Street, Allentown, PA DELIVERABLES - One polished 15–20 second primary video in 9:16 vertical format, 1080x1920, ready for Meta Reels and Stories - Two additional 9:16 versions with meaningfully different opening hooks for testing (three vertical exports total) - One 4:5 feed adaptation of the strongest version, 1080x1350 - Put the $599/month price and two-month-free offer much earlier than they appear in the existing video - Large, immediately readable mobile text; clean navy, gold, and white visual style consistent with the existing brand - Smooth, restrained motion and transitions appropriate for attorneys and professional office space - Effective with sound off; optional music must be commercially licensed for paid social advertising - Strong final call-to-action with the phone number held clearly onscreen - H.264 MP4 exports with sensible Meta-ready compression - Editable project/source file and a list of any fonts, templates, music, or stock assets used - Two reasonable revision rounds included QUALITY STANDARD I am not looking for a basic trim, generic template, or flashy effects. I want an editor who understands the first-three-second hook, pacing, offer hierarchy, mobile readability, and direct-response advertising. The finished work should feel credible, premium, and appropriate for attorneys. BUDGET AND TIMING Fixed budget: $150 for the complete scope above. Target turnaround is 2–4 business days after receiving the materials. Please bid for all deliverables and revisions. HOW TO APPLY Start your proposal with the words “VIDEO HOOK” and answer: 1. Include three of your strongest relevant short Meta/Facebook/Instagram ads in your Upwork portfolio or proposal attachments. 2. Based on this brief, explain how you would structure the first 10 seconds and why. 3. Which software will you use, and will you personally edit the project? 4. Confirm that your $150 bid includes all listed exports, editable source files, and two revision rounds. 5. Confirm your turnaround time. Generic proposals or portfolios without relevant short-form ad work will not be considered.