Meta ads manager for faith-based quiz funnel (Christian audience experience essential)

We're an established faith-based online education and membership business looking for an experienced Meta ads manager to run lead generation campaigns for a quiz funnel that leads into a new online membership we have created. For context, we have run Facebook campaigns over the last seven years for our launches, spending around $100k in previous launches at a time. This funnel and membership is a new iniative and we are wanting to eventually scale, but the idea has not been proven yet. About the project We have a quiz-based lead magnet that converts well organically, and we're ready to scale it with paid traffic. Ad copy, video scripts, and creative direction are already developed in-house -- we need someone to own the media buying side: campaign structure, audience strategy, testing, and optimization. What you'll do - Set up and manage Meta (Facebook and Instagram) campaigns driving quiz sign-ups - Build and test audiences suited to a mature Christian demographic - Run structured creative and copy tests using assets we provide - Monitor cost per lead and advise on budget allocation - Provide clear weekly reporting in plain language - Collaborate with our team on what's working and what to test next - Run retargeting ads to encourage people to join our online membership. Who we're looking for - Proven experience running Meta ads specifically for Christian or faith-based audiences -- this is essential, not a nice-to-have. Our audience responds to warm, unhurried, trust-based messaging and actively resists hype, urgency, and manipulative marketing tactics. You need to understand this instinctively. - Experience with lead generation funnels (quiz funnels a plus) - Comfortable working with a small team and communicating asynchronously - Able to interpret data and explain it simply, not just send dashboard screenshots Details - Ongoing, part-time engagement - Help us decide budget in ad spend to reach our goals, with your management fee quoted separately - We'll share full details about our organisation and brand with shortlisted candidates To apply Please share: - Two or three examples of Meta campaigns you've run for Christian or faith-based audiences, with results (cost per lead, audience size, what you tested) - A sentence or two on how you'd approach advertising to an audience that dislikes pushy marketing - Your monthly management fee or hourly rate Applications that don't address these points won't be considered.