Music Digital Marketer, Short-Form Editor & Release Strategist

Music Digital Marketer, Short-Form Editor & Release Strategist Commitment: Ongoing partnership with a consistent release calendar — this is not a one-off gig. About the Project We are an active, independent band called Saint Mait, with a steady pipeline of new releases, and we are looking for a long-term digital growth partner to own our short-form content, social presence, and streaming strategy end to end. This is a hands-on creative and marketing role, not an administrative one. We are not looking for a generic social media manager who simply schedules posts — we need a "dual-threat" creator who lives and breathes music marketing and understands the mechanics of both high-retention short-form video and the streaming ecosystem that turns views into monthly listeners. You will be handed raw material — studio sessions, live clips, behind-the-scenes footage, personal videos — and be responsible for transforming it into a cohesive, stream-generating engine across TikTok, Instagram, and YouTube, while simultaneously driving and optimizing our presence on Spotify, Apple Music, and other streaming platforms. You will think like an A&R marketer, edit like a short-form specialist, and plan like a release strategist. If you understand why a clip goes viral, how a release cycle builds momentum, and what actually converts a passive scroller into a saved, playlisted, repeat listener, this role is for you. We move fast, we ship consistently, and we reward creativity, initiative, and results. The right partner will treat our catalog as if it were their own artist and own outcomes, not just tasks. Scope of Platforms & Services You will own our presence and strategy across, at minimum: Social / short-form: TikTok, Instagram (Reels, Stories, Feed), YouTube (Shorts and channel), and [Facebook / Threads / X — specify any additional platforms in scope]. Streaming: Spotify (and Spotify for Artists), Apple Music (and Apple Music for Artists), Amazon Music, YouTube Music, and other DSPs as relevant. Routing & funnels: Smartlinks (Feature.fm, Linkfire, ToneDen), pre-save systems, bio-link hubs, and automated DM flows. Core Responsibilities 1. Short-Form Video & Graphic Production. Transform raw assets into highly engaging TikToks, IG Reels, and YouTube Shorts. You must know how to design strong visual and audio hooks within the first 3 seconds, cut for retention, add dynamic captions, and time transitions and beat-syncs precisely to our music. You will also handle all graphic design needs for social assets, including cover-art variations, single announcements, animated Spotify Canvas loops, promotional banners, and story graphics — all maintaining a consistent, recognizable visual brand identity across every platform. 2. Content Volume & Deliverables. Maintain a reliable output of approximately 3 short-form videos and 2 graphics per week, scaling up during active release windows. Standard edit turnaround is 48 hours from receiving raw footage, with up to 2 rounds of revisions included. Specific volumes will be agreed on together and are expected to be met consistently. 3. Proactive Content Direction & Scheduling. Own our content grid across platforms. Act as our creative director by sending clear, actionable notes on exactly what raw footage, trends, and hooks we need to capture next. Keep us strictly organized on a shared content pipeline/calendar so we never run out of raw assets. Write platform-native captions and hooks, optimize hashtag and sound strategy, maintain a highly active posting cadence, and adapt in real time to what the algorithm and audience are responding to. 4. Release & Album Campaign Planning. Build and execute the full rollout for each single, EP, or album — from pre-announcement and teaser phase, through pre-save and release week, to post-release sustain. You must be able to structure a multi-week (and, for albums, multi-phase) content and marketing arc that builds anticipation, coordinates around distribution/metadata deadlines, and maximizes day-one streaming velocity. This includes mapping the release calendar backward from each drop so that pitching, assets, pre-saves, and ads are all in place on time. 5. Playlist Strategy & Pitching. Own our playlist growth through legitimate, organic channels across all three tiers. Editorial: submit every release through Spotify for Artists (and Apple Music / Amazon equivalents) ahead of the pitch deadline, with a compelling pitch and the momentum to support it. Algorithmic: structure each release and its engagement to earn Discover Weekly, Release Radar, and autoplay/radio placement. Independent: where you have genuine, vetted curator relationships, leverage them — using only organic, non-bot channels that protect our profile’s integrity. Track placements and the streams they generate. 6. Streaming Profile & Catalog Management. Fully manage and optimize our Spotify for Artists and Apple Music for Artists profiles — Canvas uploads, Artist Pick, bios, images, pre-save setup, and profile verification. Ensure our catalog is presented cleanly and every new release is fully optimized on each platform at launch. 7. Smartlink & Streaming Routing Management. Completely own the creation, optimization, and updating of our smartlinks (Feature.fm, Linkfire, ToneDen, etc.), ensuring they route flawlessly to Spotify, Apple Music, and all other services. Ensure all active bio links, ad destinations, and automated DMs always point to the correct, updated streaming assets. 8. Paid Ad Strategy (Meta & TikTok). Set up, monitor, and optimize conversion campaigns that drive targeted traffic to our smartlinks. You must understand custom audience targeting, pixel/CAPI setup, lookalike modeling, creative testing, and budget scaling — and know how to keep cost-per-result low while protecting stream quality. (Ad spend is provided by us and is separate from your retainer; you will manage it responsibly and transparently.) 9. Engagement, Community & Conversion Funnels. Design release-week engagement systems — ManyChat automation funnels, pre-save pushes via Feature.fm or similar, comment-to-DM flows — that convert casual viewers into active, repeat listeners. You will also handle day-to-day organic community management: responding to comments and DMs in our voice, sparking conversation, and building a fanbase that shows up for the next release. [Confirm whether daily community management is in scope or handled separately.] 10. Influencer & UGC Seeding. Plan and coordinate creator/UGC campaigns and TikTok sound-seeding to get our music used and spread by others — leveraging music-niche creator relationships to drive organic reach around key releases. 11. Analytics, Reporting & Optimization. Track performance across all channels and deliver a clear, structured report on a [weekly / bi-weekly / monthly] cadence covering content performance, follower and streaming growth, playlist placements, ad efficiency, and next-step recommendations. You will use data to continuously iterate — this is a role that optimizes, not just executes. 12. Trend Monitoring & Creative Initiative. Proactively surface relevant trends, sounds, formats, and content ideas. We want a partner who brings ideas to the table, not just someone who executes a brief. A Note on Playlist Promotion We grow exclusively through legitimate, organic channels. We do not use, and will not pay for, bot playlists, streaming farms, or "guaranteed placement" services — these violate streaming-platform terms and can get a catalog flagged or removed. Any proposal promising guaranteed playlist placements or specific stream/follower counts from paid playlist services will be disqualified. If you pitch playlists, be prepared to name them and show real listener data. Required Qualifications Music Industry Experience (non-negotiable): Your portfolio must explicitly include short-form video editing and/or marketing campaigns for artists, bands, or labels. Do not apply if your portfolio is primarily corporate, e-commerce, or general lifestyle content. We are hiring for music fluency specifically. Release & Streaming Fundamentals: Demonstrated experience planning single and album rollouts, plus hands-on proficiency with Spotify for Artists and Apple Music for Artists — profile optimization, Canvas, pre-save setup, editorial pitch submission, and coordinating release/metadata timelines backward from the drop date. You understand that algorithmic playlisting is earned through momentum, saves, and engagement — not bought. Technical Editing & Design Stack: Fluent in Adobe Premiere Pro, CapCut Pro, and/or DaVinci Resolve, with strong command of captioning, beat-matching, and audio-reactive editing. Proficiency in graphic design software (Photoshop, Illustrator, or Canva Pro) to build clean, on-brand social graphics and Canvas loops. Paid Media & Smartlink Proficiency: Demonstrated track record running music conversion ads with efficient cost-per-click and cost-per-result. Hands-on experience setting up and managing music routing links (DistroKid, Feature.fm, Linkfire) and connecting them to Meta/TikTok pixels. Platform Native: Deep, current understanding of TikTok, Instagram Reels, and YouTube Shorts — how each ranks content, what formats perform, and how trends move. Analytics Fluency: Comfortable reading platform and ad analytics and translating them into clear reporting and decisions. Communication & Project Management: Excellent written English for copywriting and captions, plus responsive, reliable communication. Strong structural skills to keep us on track using a content calendar tool (Notion, Trello, or ClickUp). Able to work synchronously during US business hours when a release or campaign requires it. Reliability & Ownership: Consistent, deadline-driven, and organized. Release dates do not move — we need someone who hits them every time. Bonus Points For A designated in-house creative or design partner if you operate as a small boutique agency/studio. Motion graphics, lyric-video, or animated Spotify Canvas design capability. Established, verifiable relationships with legitimate independent playlist curators or UGC/creator networks — organic channels only, no bot or pay-for-play networks. A proven, data-backed track record of driving algorithmic lift (Discover Weekly, Release Radar) on past releases, with real Spotify for Artists numbers to support it. Experience with our genre(s): rock, indie rock, folk Key Performance Indicators & What Success Looks Like We measure this role on outcomes, not activity. Within the first 60–90 days and on an ongoing basis, success is defined by: Streaming Growth: Measurable month-over-month growth in Spotify monthly listeners, saves, and follower count tied to your campaigns. Playlist Placements: A growing count of meaningful editorial, algorithmic, and reputable independent playlist adds — and the streams they generate. Release-Week Velocity: Strong day-one and week-one streaming numbers on each new release, driven by your pre-save and content rollout. Content Performance: A rising average view count, watch-through/retention rate, and share rate across short-form posts — with a consistent hit rate of high-performing videos. Calendar Discipline: A seamlessly managed content pipeline where the artist always knows what to film next and assets are never submitted late. Audience Growth: Steady, sustainable follower growth across TikTok and Instagram, weighted toward engaged fans rather than vanity numbers. Paid Efficiency: Conversion campaigns that hit or beat agreed cost-per-click / cost-per-result targets while driving qualified streaming traffic. Reporting & Insight: Reports delivered on schedule, with clear insights and recommendations that visibly improve results over time. We will agree on specific targets together and review performance on a regular, structured cadence. This is a role where strong results lead to a long, well-compensated, and growing partnership. What We Provide To set you up to succeed, we will provide: a steady stream of raw footage on your direction; access to the necessary accounts and tools (ad accounts, Spotify/Apple for Artists, smartlink and distribution logins) via secure credential sharing; a dedicated ad budget separate from your retainer; brand assets and guidelines; and a responsive point of contact during US business hours. To Apply, Please Provide A link to your portfolio showing short-form music content and social graphics you have personally edited/designed. A brief case study of a music campaign you managed — include metrics where possible (CPC, cost-per-result, stream growth, follower growth, view/retention rates, and any notable playlist placements). A short note on your workflow: how you plan to direct us on content to capture, how you manage client content calendars, how you approach playlist pitching and a release timeline, and your plan for our first 30 days. Your expected monthly retainer rate for this full-service workflow, whether you work solo or as a team/agency, and your available hours/overlap with US time zones. Start your proposal with the word "SONGWRITER" so we know you read this entire posting. Applications that do not begin with this word will not be reviewed.