Native German Social Media Manager

# Job Description: Social Media Manager (D2C & Performance Marketing) ## About the Role We're looking for a **Social Media Manager** who knows how to build engaging social media channels that drive brand awareness, community engagement, and revenue. You'll be responsible for planning, creating, publishing, and managing content across platforms such as **Instagram, TikTok, Facebook, LinkedIn, X, and YouTube**. Working closely with our creative team, you'll turn marketing campaigns into compelling organic content while helping strengthen our brand presence. This role combines creativity, strategy, and analytics to grow audiences and maximize engagement. ## Responsibilities * Develop and execute social media strategies aligned with business goals. * Plan and manage monthly content calendars across all social platforms. * Publish and schedule content using social media management tools. * Write engaging captions, headlines, and platform-specific copy. * Collaborate with copywriters, creative strategists, designers, and video editors to produce high-quality content. * Monitor trends, viral content, and platform updates to identify growth opportunities. * Manage community engagement by responding to comments, messages, and customer interactions. * Track performance metrics and prepare regular reports with actionable insights. * Work with the paid media team to repurpose top-performing ads into organic content and vice versa. * Ensure brand consistency across all social channels. ## Requirements * Proven experience managing social media accounts for D2C brands or marketing agencies. * Strong understanding of Instagram, TikTok, Facebook, LinkedIn, X, and YouTube best practices. * Excellent copywriting and communication skills in English. * Experience with content planning, scheduling, and community management. * Strong organizational skills with the ability to manage multiple projects simultaneously. * Analytical mindset with experience interpreting engagement and growth metrics. * Passion for social media trends, creator culture, and digital marketing. ## Nice to Have * Experience in the D2C, eCommerce, or performance marketing industry. * Basic knowledge of graphic design or video editing tools (Canva, Adobe Creative Suite, CapCut, etc.). * Experience with influencer marketing and creator partnerships. * Familiarity with Meta Business Suite, TikTok Analytics, Google Analytics, and social media management platforms. * Experience repurposing paid advertising creatives into organic content. * Knowledge of AI tools for content creation and workflow automation. ## What We Offer * Competitive compensation based on experience. * Remote-first work environment. * Opportunity to work with fast-growing D2C brands. * Creative ownership and room to experiment with new ideas. * A collaborative, high-performance marketing team. * Long-term career growth opportunities. ## Ideal Candidate You're passionate about social media and understand that great content is both creative and strategic. You stay ahead of trends, understand each platform's unique audience, and know how to create content that captures attention and drives engagement. You're organized, data-driven, and constantly looking for ways to improve performance while building authentic brand communities.