Paid Ads Specialist (Meta + Google)

We are looking for an experienced Paid Ads Specialist from EUROPE ONLY to help grow client bookings for SympathiQ, an online platform connecting clients with wellbeing specialists, coaches, and mental wellness professionals. We currently have 60 active specialists onboarded and are now focused on customer acquisition and scaling bookings in the UK market. We are seeking someone who can: Set up and manage Meta Ads (Facebook & Instagram) Launch Google Search campaigns Create and test ad creatives and audiences Optimize campaigns for bookings/conversions Implement retargeting strategies Monitor CAC (cost per acquisition) Improve conversion performance over time This is not a “brand awareness only” role — we need someone performance-oriented who understands direct response marketing and lead generation. Target Audience Professionals experiencing burnout/stress Anxiety & relationship coaching clients UK-based professionals seeking wellbeing support Requirements Proven experience managing Meta & Google Ads Experience with healthcare, coaching, wellness, therapy, or marketplaces is a strong advantage Ability to create conversion-focused campaigns Understanding of landing page optimization Ability to provide weekly reporting and recommendations Strong English communication skills Scope & Time Commitment Deliverables Campaign setup Audience research Weekly optimization Ad copy recommendations Retargeting campaigns Monthly performance report Budget Advertising budget: 500$/month To Apply Please include: Examples of campaigns you managed Results achieved (CPA, ROAS, lead generation, etc.) Experience with wellness/coaching/mental health brands Your proposed strategy for acquiring first bookings for a marketplace platform