Paid Ads Specialist for a Growing Pet Product / Accessories Brand

Paid Ads Specialist (Pet Industry E-Commerce) About Us: We are a leading pet enrichment brand focused on improving the mental wellbeing of dogs and cats through innovative, non-food enrichment products. Our mission is to make enrichment an essential part of everyday pet care while building a category-leading brand across North America. We are looking for a highly experienced Paid Ads Specialist who can drive sustainable growth, profitably scale ad spend, and consistently acquire high-quality customers. Role Overview This is not a role for someone who simply launches campaigns and reports metrics. We are seeking a performance-driven Paid Ads Specialist who understands the complete customer acquisition journey and can scale revenue while maintaining strict profitability targets. You will be responsible for developing, managing, optimizing, and scaling paid advertising campaigns across Meta, Google, and other relevant platforms to generate profitable growth throughout the year. Key Objectives Maintain a sustainable Return on Ad Spend (ROAS) while scaling revenue with minimum 3x Achieve and maintain a Customer Acquisition Cost (CAC) below CAD $25. Increase advertising budgets responsibly while preserving profitability. Continuously attract high-intent, high-quality pet owners. Improve conversion rates through audience targeting, creative testing, landing page insights, and funnel optimization. Develop evergreen acquisition strategies that perform consistently year-round, not just during promotional periods. Responsibilities: Manage and optimize paid advertising campaigns across: Meta (Facebook & Instagram) Google Ads (Search, Shopping, Performance Max, YouTube) Other relevant channels as appropriate Build scalable customer acquisition systems. Identify and target the most profitable pet owner audiences. Develop audience segmentation and retargeting strategies. Conduct ongoing A/B testing of creatives, copy, offers, and landing pages. Analyze performance data and provide actionable recommendations. Collaborate with the creative team to develop high-converting ad assets. Monitor and improve key metrics including: ROAS CAC MER CTR Conversion Rate Customer Lifetime Value (LTV) Create forecasting models and budget allocation plans. Stay ahead of advertising platform updates and industry trends. Deliver biweekly and monthly performance reports with clear growth recommendations. Required Experience Must-Have Experience in the Pet Accessories space 5+ years managing profitable e-commerce advertising campaigns. Demonstrated success scaling paid media budgets while maintaining profitability. Experience working with non-consumable pet products is mandatory. Strong understanding of customer acquisition for pet parents. Proven track record of reducing CAC while increasing revenue. Advanced experience with Meta Ads Manager and Google Ads. Strong analytical and reporting skills. Preferred Experience in pet enrichment, pet toys, pet accessories, or pet wellness categories. Experience with Shopify stores. Familiarity with Klaviyo, Google Analytics 4, Triple Whale, or similar attribution tools. Understanding of subscription and repeat-purchase growth strategies. Success Metrics Within the first 6 months, success will be measured by: Consistently maintaining CAC below CAD $25. Achieving profitable revenue growth through paid acquisition. Increasing monthly ad spend without compromising ROAS. Improving customer quality and lifetime value. Establishing scalable acquisition systems that support long-term growth. To Apply Please include: Relevant pet industry experience. Examples of non-consumable pet brands you have managed. Average monthly ad budgets managed. ROAS and CAC results achieved. Case studies demonstrating successful scaling efforts. Platforms and tools you specialize in. Applications without specific performance metrics and case studies will not be considered.