Paid Media Creative Strategist

About ScalePaid ScalePaid is a performance marketing agency that builds, runs, and scales paid ad programs on Google, Reddit, and emerging platforms such as ChatGPT Ads. We pair strategy with creative execution — we don't just buy media, we build the offers, funnels, and ads that actually convert. Our clients range from DTC e-commerce, to DTC Services, to B2B SaaS. The Role You'll be the creative engine behind our paid campaigns. We have strategy on lock and we have in-platform execution on lock. What we need is someone who can take a strategy from concept to live creative: offers, landing pages, funnels, ad copy, design, and video direction. You'll work directly with the Account Manager (who owns client strategy) and the Campaign Manager (who runs the ad accounts). They hand you direction; you bring it to life. As we scale, you'll get designers, editors, and UGC creators to support your output, but you must be able to ship strong creative on your own today. **This is also a growth role.** The right person becomes our next Performance Account Manager, owning client strategy and leading the creative team for their clients. What You'll Do Strategy to creative translation - Take a client strategy and design the offer architecture, landing page concept, and funnel flow - Map creative to funnel stage — cold, warm, retargeting — across platforms - Build briefs that designers, editors, and developers can execute against Ad creative — across platforms - Write ad copy native to each platform: Google Search (RSA), Google Display, YouTube, Reddit (native), Meta, ChatGPT Ads - Design static ad creative in Canva, Figma, or AI image tools - Write short-form video ad scripts with strong hooks and platform-fit pacing - Direct video ad production: brief editors, oversee deliverables, approve final cuts Landing pages & funnels - Build landing pages in Unbounce, GoHighLevel, Perspective or similar builders for fast deployment. - Brief the design and dev team for custom builds. Know what a good brief looks like - Design quiz qualifiers, lead capture flows, and conversion-focused page structures Process & growth - Maintain your own swipe files, templates, and creative libraries - Study competitors and category leaders weekly. Stay tuned in to what's working - Iterate on ad performance with the Campaign Manager (you'll see the data, you'll respond to it) Must-Haves - Paid media foundation — 2+ years hands-on with Google Ads and/or Meta Ads. You've built campaigns, not just observed them. - Ad copywriting — Strong portfolio of hooks, body copy, and CTAs across multiple platforms. - Script writing —Short-form video ad scripts with attention to hook, payoff, and platform format. - Design ability —Banner and static ad design in Canva, Figma, or AI image generation tools. - Video creative direction —You can brief, storyboard, and oversee video editors even if you don't edit the final cut yourself. - Landing page builder experience – Unbounce, GoHighLevel, Webflow, Framer - English fluency — Native or near-native written English. You understand North American voice, idioms, and current trends. - Time zone overlap —Eastern Time ± 3 hours. If you're further afield, you must overlap at least half the workday. Nice-to-Haves - Reddit Ads experience (subreddit research, native creative) - UGC: briefing, hiring, scripting, and managing creators - Long-form content writing (blog, email, newsletter) - Video editing and production skills (CapCut, Premiere, DaVinci) - AI ad creation: ArcAds, Claude, GPT, Gemini, Midjourney, Runway, etc. Compensation & Growth - $20–$30 USD per hour, based on experience - Starting at 15–20 hours/week with a clear path to full-time within 3–6 months for the right fit - Long-term growth into the Performance Account Manager role — owning client strategy, leading creative, mentoring junior team - Weekly sprints, async-first culture, real ownership over the work - Work directly with the founder/CEO and grow together with emerging company How to Apply Send us: - A short note on which paid platforms you've spent the most hours in and your favorite ad you've personally created - Your portfolio or swipe file: anything with ads you wrote, designed, or directed *Questions? Apply with them included — thoughtful questions are a signal we look for.*