Paid Media Launch Specialist, Meta-First

The project: We’re looking for a paid media specialist to help us build and launch our first acquisition testing system. We are starting with Meta Ads because we want to stay lean, test carefully, and learn what messaging actually drives qualified traffic, engagement, and conversion. While Meta is the first channel, we’d love to work with someone who understands the broader paid media landscape and can help us think through when it makes sense to expand into other channels later. This is not an ongoing ad management role. We need someone to set up the foundation, build initial campaigns, help us test messaging, and document the system clearly so we can learn from it. What you’ll deliver: - Meta Business Manager and ad account setup - Pixel installation and verification on our Next.js site - Conversion events defined and tested, including renter lead, booking start, and Scout sign-up - Clean campaign structure for renter acquisition and user recruitment - Recommended campaign objectives, audience segments, and budget split - Initial ad set structure and launch-ready campaigns - Guidance on creative angles and messaging tests - Clear naming conventions and account organization - Written handoff explaining the setup, strategy, KPIs, and what to watch in the first 7–14 days Who we’re looking for: We’re looking for someone who knows Meta Ads beyond the basics and understands early-stage paid media testing. You should be able to explain why you’re choosing a campaign structure, what signal we should care about, and what we should ignore early on. Ideal background: - 3+ years running paid media campaigns, with strong Meta Ads experience - Experience with lead generation, direct response, local services, marketplaces, gig platforms, rentals, relocation, or consumer services - Strong understanding of campaign objectives, audience segmentation, pixel setup, and conversion events - Comfortable building a clean account structure from scratch - Able to explain decisions clearly to a small founding team - Practical, fast, and thoughtful with limited early-stage budgets - Bonus if you’ve worked with two-sided marketplaces or campaigns that had both customer acquisition and supply recruitment tracks. What makes this interesting: Habita is early, which means your work will help shape the first real acquisition engine for the business. We’re not looking to spray budget across channels. We want to start with one focused channel, test carefully, learn what works, and build from there. Small team. Real problem. Clear scope. Fast learning.