Paid social marketer + video ad creative for premium recovery brand (Meta/TikTok/IG/Pinterest)

I'm launching Enhanced Human, an Australian recovery-hardware brand — portable dry saunas and ice-bath chillers. Premium products, science-first positioning, launching September 2026. The brand look is locked: all logos, all products and design. Going for a premium look, while trying to hint at a bit of humour I need one person to own the ad side. Not an agency, not a VA farm — one experienced marketer who's actually run ads in DTC/ecommerce and can show me results. What you'd be doing: Creating high-quality video ads (mostly) and some statics, in line with what's currently working on Meta, IG Reels, TikTok and Pinterest — not recycled 2023 formats Managing and improving the ad library I already have (I hav already designed 350 statics, one or two videos - which is the part im struggling with most, and I have a few video ideas that I cant create myself) Running the posting and advertising side: what goes where, when, campaign structure, budgets, testing, kill/scale decisions Taking ideas I bring you and turning them into finished ads — I have a backlog of concepts I want executed properly Basically being my marketer while I run the rest of the business What I provide: The products, in hand. I can film whatever footage you need on request — shot lists welcome Existing brand assets: style guide, static ad library, scripted video concepts, buyer personas Fast decisions. I'm responsive and I know what I want On AI: I'm completely fine with you using AI tools for stills, video generation, editing, whatever gets results. But it cannot LOOK AI. A lot of previous marketers have given me shitty AI videos, that dont look professional. No plastic renders, no uncanny water, no generic slop. If it doesn't look premium and professional it doesn't ship. This is the one thing I'm strict on. One more constraint: the brand is anonymous — no founder face, no talking heads of me. Ads are product, hands, text, voiceover. If you know how to make faceless ads perform, that's exactly what I need. Who I'm looking for: Proven experience running paid social for DTC/ecommerce brands — show me accounts or case studies with actual numbers (ROAS, CPA, spend levels) Strong creative skills: you can make the ads, not just media-buy someone else's You know current trends on each platform and why they work, not just that they exist Wellness/fitness/recovery niche experience is a big plus Comfortable with compliance-sensitive copy (no medical claims — I'll give you the rules, they're non-negotiable) Budget: Honestly it is quite open, I would be more interested in paying a video by video level, and then paying hourly basis for the management of my ad accounts and strategy etc. The business is close to launch and if successful, and happy with your work it can become a long term job with contract. To apply: send 2–3 ads you've made that you're proud of (links, not a showreel), one line on the best result you've got for a DTC brand, and start your proposal with the word "kiuas" so I know you've read this. Send me examples of your ads so that I can get an idea of what im expecting. If you are really interested have a look at VItal+, Revel Saunas and other Ice Bath / Sauna brands to see what their social media and advertising looks like