Part-Time GTM & Community Manager

About Tanbii Tanbii is a mobile gaming and sustainability platform that makes positive environmental action engaging, rewarding, and fun. Through gameplay, community challenges, and real-world impact, Tanbii brings together people who care about gaming, sustainability, and building a better planet. We are looking for a creative, highly proactive GTM & Community Manager to help grow and engage the Tanbii community across social media, Discord, and user-generated content channels. The Role This is a hands-on, part-time growth role for someone who understands social media, online communities, creators, and digital culture. You will help turn Tanbii’s existing users, creators, and followers into a more active and engaged community. The role will focus on generating consistent content, building relationships with UGC creators, managing Discord engagement, and testing practical growth initiatives that increase awareness, downloads, participation, and retention. The ideal candidate is resourceful, comfortable working independently, and excited about the intersection of mobile gaming, sustainability, creators, and community building. Key Responsibilities Social Media and Content * Develop and maintain a weekly content calendar across TikTok, Instagram, X, LinkedIn, and other relevant channels. * Create, edit, schedule, and publish engaging posts, short-form videos, community updates, and promotional content. * Repurpose gameplay, sustainability, creator, and community content across multiple platforms. * Test different messages, formats, hooks, trends, and calls to action. * Respond to comments and direct messages and help create an active, authentic brand voice. UGC and Creator Engagement * Identify and recruit relevant UGC creators, micro-influencers, gamers, sustainability advocates, and student ambassadors. * Conduct regular creator outreach and manage follow-up communication. * Develop creator briefs, content ideas, talking points, and campaign concepts. * Coordinate content submissions and maintain a pipeline of creators and potential partners. * Encourage existing users to create and share Tanbii-related content. * Track creator performance, referral activity, and resulting downloads or engagement. Discord and Community Management * Help manage and energize the Tanbii Discord community. * Post regular conversation prompts, updates, polls, contests, challenges, and announcements. * Welcome new members and encourage participation among existing members. * Identify highly engaged users who could become ambassadors, moderators, beta testers, or content creators. * Gather community feedback and communicate recurring ideas, questions, and product issues to the Tanbii team. * Create recurring events or challenges that give members a reason to return. Go-to-Market and Growth * Support grassroots campaigns designed to increase awareness, downloads, active users, and referrals. * Develop partnerships with gaming communities, environmental groups, colleges, student organizations, and aligned online communities. * Test referral campaigns, giveaways, competitions, ambassador programs, and community activations. * Maintain a simple weekly growth dashboard tracking content, outreach, engagement, creators, downloads, and conversions. * Recommend new growth experiments based on performance data and community feedback. Success Metrics Success in this role will be measured through outcomes such as: * Increased social media reach and engagement. * Consistent weekly publishing across priority platforms. * Growth in active Discord participation. * Number of qualified UGC creators recruited and activated. * Volume and quality of user-generated content. * Growth in app downloads, referrals, and active users. * Partnerships or community collaborations established. * Consistent execution of measurable growth experiments. Qualifications * Fluency in written and spoken English is required. * Fluency or professional proficiency in Mandarin Chinese is preferred. * Experience managing social media, online communities, creator relationships, or digital marketing. * Familiarity with TikTok, Instagram, Discord, and short-form video content. * Strong written communication and an instinct for engaging digital content. * Ability to create basic social graphics and edit short-form videos using tools such as Canva, CapCut, Adobe Express, or similar platforms. * Comfortable conducting cold outreach and building relationships with creators and community partners. * Highly organized, responsive, and able to work independently. * Interested in mobile gaming, sustainability, climate technology, online communities, or mission-driven startups. * Comfortable working in an early-stage environment where priorities may evolve quickly. Preferred, but Not Required * Previous experience growing a Discord server or gaming community. * Experience managing UGC or influencer campaigns. * An existing network of creators, gamers, sustainability advocates, or college organizations. * Experience with app marketing, referral programs, affiliate campaigns, or community-led growth. * Ability to appear in occasional social content or host virtual community events. Compensation * $500 per month for approximately 5–10 hours of work per week. * Additional performance-based commissions tied to agreed-upon outcomes such as creator activations, attributable user growth, partnerships, sponsorships, or revenue. * Opportunity to expand the role and compensation based on performance and Tanbii’s growth. How to Apply Please submit: * A brief introduction explaining why you are interested in Tanbii. * Links to social media accounts, communities, or content you have managed. * Two or three examples of content, campaigns, or community initiatives you have created. * A short description of how you would increase Tanbii’s social media and Discord engagement during your first 30 days. Tanbii is looking for someone who takes initiative, generates ideas, communicates consistently, and can turn limited time and resources into measurable community growth.