Performance Creative Strategist / Media Planner for Video Campaign

We’re looking for a performance creative strategist, media planner, or paid social strategist who can help turn a client brief into a practical video campaign architecture. This is not a general social media management role. We are not looking for someone to simply post content or run basic ads. We need someone who can think through the campaign before production: what assets should exist, how many, what formats, what channels, what budget, and how the assets should be tracked. About us: Need-A-Vid is a video ad agency / video production partner helping local and regional brands create campaign-ready video assets. We sit between a video production company and a full ad agency: more strategic than basic production, but more focused than a bloated agency model. Immediate need: We have an active client project where we need help building a minimum viable campaign architecture from the brief, footage, and business goal. You should be able to recommend: 1. Deliverable mix What video assets should be created, how many, what lengths, what formats, and what role each asset should play. 2. Campaign architecture How the assets should map across awareness, education/trust, and action. 3. Channel recommendation Which channels make sense for the goal, such as Meta, Instagram, YouTube, LinkedIn, TikTok, email, website, or partner/owned channels. 4. Starter ad spend recommendation A practical starting budget, budget split, flight length, and spend logic. 5. Creative testing plan What hooks, messages, angles, CTAs, and formats should be tested first. 6. Measurement plan What KPIs should be tracked by stage and what data would tell us whether the campaign is working. 7. Asset tracking / learning database How to tag, track, and organize every asset so we can build a repeatable database of creative learnings over time. Ideal background: * Performance creative strategy * Media planning * Paid social strategy * Video ad campaign planning * Meta, YouTube, LinkedIn, TikTok, or Google campaign experience * Experience working with startups, small businesses, local/regional brands, nonprofits, education, healthcare, professional services, or service-based businesses * Ability to make informed recommendations even when the client does not have much historical data Strong candidates can answer questions like: * Given this goal, what is the minimum viable asset mix? * How many videos should be made and why? * What should each asset do in the campaign? * Which channels make sense for this audience? * What is a reasonable starter ad spend? * What KPIs should we track? * How should we organize creative performance data for future campaigns? Deliverable for this project: We are looking for a written recommendation or working session that results in: * Recommended video deliverables * Asset map * Channel plan * starter ad spend recommendation * campaign architecture * KPI/measurement plan * asset tracking/database framework Please include in your proposal: 1. Relevant experience building campaign architecture or media plans 2. Platforms you have planned or managed campaigns on 3. Examples of campaigns or industries you’ve worked on 4. How you would approach a campaign with little or no historical data 5. Whether you can provide a sample asset map, media plan, or campaign architecture example 6. Your recommended process for a tight consult We are open to starting with a small paid consult and expanding if there is a strong fit.