Performance Creative Strategist (Meta Ads & Direct Response)

We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more. We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale. Responsibilities Creative Strategy -Contribute to the development of creative strategy for paid social, grounded in direct-response principles -Translate performance data, customer research, and competitive insights into effective copy frameworks and angles -Support the creation of ad concepts and scalable creative approaches -Participate in brainstorming and help shape a testing roadmap of angles, messages, and formats based on clear hypotheses -Help maintain creative standards to ensure consistent brand voice and persuasive quality across ads, landing pages, and funnels Performance & Media Buying Integration -Use platform learnings and audience behavior to shape creative testing and copy direction. -Build feedback loops so creative evolves weekly based on performance data across ads AI & Creative Innovation -Experience leveraging AI tools to accelerate creative research and performance testing. -Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads). Qualifications -Experience in creative strategy, performance creative, or e-commerce marketing. -Hands-on experience with direct-response copywriting -Direct experience with women’s wellness, supplements, or health-related products strongly preferred. -Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads). -Strong portfolio of paid social creative with proven ROI. -Excellent communication and cross-functional collaboration skills. Working hours - 6am - 2pm EST To apply -Provide portfolio (Meta Ads)