Performance Growth Marketing Manager - Freelancer

Freelancer: Performance and Growth Marketing Manager Location: Remote Department: Marketing & Growth - Temporary cover- Freelancer About the Company We are a global education technology company on a mission to equip the next generation with the skills, networks, and opportunities needed to thrive in a rapidly changing world. Our AI-powered, mobile-first platform combines learning, community, and career pathways to help young people build future-ready capabilities and access meaningful economic opportunities. Today, we support millions of learners across more than 150 countries, working alongside leading global organisations to expand access to education, employability, and lifelong learning at scale. About the Role We are looking for a highly analytical, creative, and AI-native Growth Marketing Manager to take ownership of our user acquisition and retention engines. In this role, you will lead our performance marketing strategies, scale our app growth across multiple global channels, and pioneer referral loops that turn our community into our biggest growth driver. If you live and breathe CAC, LTV, and SKAN, and want to use your skills to make a tangible impact on the next generation, we want you on our team. Key Responsibilities Drive App User Acquisition: Lead the strategy, execution, and optimization of performance marketing campaigns across Google App Campaigns (GAC), Meta, TikTok, Apple Search Ads (ASA), and programmatic networks. Master Attribution & Measurement: Leverage your advanced knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer and the iOS SKAdNetwork (SKAN) framework to ensure accurate tracking, attribution, and budget allocation in a privacy-first world. Build Viral Growth: Design, launch, and optimize user referral campaigns and viral loops to drive organic growth and lower overall acquisition costs. Data-Driven Optimization: Analyze campaign data and user behavior to identify growth opportunities. Utilize analytics platforms to build dashboards, track funnel metrics, and report on key KPIs to leadership. Bridge Content & Community: Work closely with the creative and community teams to align paid acquisition with organic content creation, ensuring a cohesive brand voice that resonates authentically with our Gen Z audience. Leverage AI: Act as an internal champion for AI, utilizing the latest tools to streamline workflows, generate creative variations, optimize ad copy, and extract data insights faster. A/B Testing & ASO: Continuously experiment with ad creatives, copy, audience targeting, and App Store Optimization (ASO) to maximize conversion rates. What You Bring to the Table - Must-Haves: Performance Marketing Mastery: Advanced, hands-on experience scaling app user acquisition campaigns and managing significant budgets across Google Ads (GAC), Meta, TikTok, Apple Search Ads, and programmatic channels. MMP Expertise: Deep familiarity with mobile attribution platforms, specifically AppsFlyer. SKAN Fluency: Advanced understanding of the iOS/SKAN framework and proven strategies for navigating post-IDFA measurement and attribution challenges. Referral Experience: A proven track record of designing, implementing, and scaling successful referral campaigns or viral growth loops for consumer apps. AI Native: You actively integrate AI into your daily workflow—whether it’s for data analysis, copywriting, or creative ideation. Analytical Rigor: A highly data-driven approach to decision-making with the ability to turn raw data into actionable growth strategies. Nice-to-Haves (Desirable): EdTech or Gen Z Experience: Previous experience working in the EdTech space, or marketing consumer social apps directly to a Gen Z demographic. Data & Analytics Tools: Hands-on experience with Mixpanel for product analytics and Google Looker Studio (formerly Data Studio) for data visualization. Community & Content: Experience guiding, executing, or collaborating on content creation and community management strategies. Global Mindset: Experience running campaigns in diverse, global markets, particularly in emerging regions like Africa and Southeast Asia. Why Join as a freelancer? Impact: Your work will directly connect millions of young people with the skills and opportunities they need to build a better future. Innovation: Work at the exciting intersection of AI, EdTech, and social networking. Flexibility: Join a global, hybrid team that values outcomes over output.