Performance Marketing Expert | Facebook Ads Manager for Lead Generation Campaign

We are looking for an experienced Facebook (Meta) Ads Manager to create, manage, and optimize lead generation campaigns that deliver high-quality results. Responsibilities Create and launch Facebook & Instagram lead generation campaigns. Research and define the right target audience. Set up campaigns using Meta Ads Manager. Write compelling ad copy and recommend creative improvements. Monitor campaign performance and optimize for lower CPL (Cost Per Lead). Perform A/B testing on audiences, creatives, and ad copy. Scale successful campaigns while maintaining strong ROI. Provide regular performance reports and optimization recommendations. Requirements Proven experience managing successful Meta/Facebook lead generation campaigns. Strong understanding of audience targeting, retargeting, and Lookalike Audiences. Experience with Meta Pixel, Conversion API, and event tracking. Ability to analyze campaign data and optimize for better ROAS and lower CPL. Excellent communication skills and attention to detail. Preferred Experience Experience generating leads for local businesses, real estate, healthcare, home services, education, or similar industries. Familiarity with CRM integrations and lead tracking. When Applying Please include: Examples or case studies of previous lead generation campaigns. Your average Cost Per Lead (CPL) and ROAS from recent projects. The industries you've worked with. Your strategy for improving lead quality and campaign performance. We're looking for a long-term partner who can consistently generate high-quality leads and help grow our business. If you want to attract top-rated freelancers more effectively, I can also Rewrite this in a more premium, enterprise-style Upwork job post.