Performance Media Buyer (Meta + YouTube) for High-Ticket Real Estate Education

Performance Media Buyer (Meta + YouTube) for High-Ticket Real Estate Education About us Trust Your Talent Academy is a real estate investing and financial education company. We sell a tiered program ladder to people who want to build wealth through real estate, and we close through a webinar and a two-call sales process. Our traffic runs on Meta and YouTube, and our entire funnel, CRM, and automation stack lives in GoHighLevel. We are not looking for someone to "run ads." We are looking for a buyer who understands that in a high-ticket info and education business, cheap leads are worthless if they do not show up to the webinar, book a call, and close. You optimize toward revenue, not toward a low cost per lead. Role Responsibilities: - Plan, build, and manage Meta and YouTube campaigns end to end, from audience and creative testing to scaling what works and killing what does not. - Optimize for qualified leads and booked calls, not vanity metrics. We care about show rate, call book rate, and cost per acquisition, in that order. - Fix and maintain the optimization signal we send back to Meta. This means proper Conversions API setup, offline conversion uploads, and event mapping so the algorithm learns from real buyers and not just form fills. - Work inside our GoHighLevel setup, or alongside our GHL person, so tracking, UTMs, and conversion events line up cleanly from ad click to closed sale. - Give us clear creative direction. You will tell us what angles, hooks, and formats to test based on what the data is showing, and brief our creative accordingly. - Report on what matters weekly: spend, cost per qualified lead, show rate, cost per booked call, and CAC against our target. No 40-tab dashboards. Just the numbers that drive decisions. You are a strong fit if you - Have a real track record buying media for high-ticket coaching, education, or info offers, ideally in the 3k to 30k price range. Please be ready to speak to specific accounts and results. - Know Meta Ads Manager cold and understand the current state of tracking after iOS changes, including CAPI and offline conversion feedback loops. - Have run YouTube and Google campaigns, not just Meta. - Understand webinar and VSL funnels and how ad decisions upstream affect show rate and close rate downstream. - Can work inside GoHighLevel or have worked alongside it before. This is a strong plus. - Communicate directly, move fast, and do not need to be chased for updates. Nice to have - Experience with real estate, financial, or wealth-building offers and the compliance sensitivities that come with them. - Familiarity with Canadian ad markets. Details - Contract, ongoing, starting part time with room to grow as spend scales. - Please include your rate structure. Tell us how you prefer to be paid, whether hourly, monthly retainer, or a base plus performance component. - Remote. Some overlap with North American business hours is required for calls. How to apply Skip the generic cover letter. We read every word and generic templates get archived.