Posting marketing ads on social media for my website

Overview We are seeking a highly skilled and creative Digital Media & Advertising Specialist to manage and grow our online presence across TikTok, Facebook Marketplace, Instagram, and other social platforms. Your primary goal will be to create, post, and optimize ads that drive qualified traffic to our website, where customers can open personal or business checking, savings, or credit card accounts with an FDIC‑insured banking partner and receive a cash bonus. This role is ideal for someone who understands digital marketing, short‑form content, compliance‑friendly messaging, and performance‑driven lead generation. Key Responsibilities Create and publish engaging ads on TikTok, Facebook Marketplace, Instagram Reels, and other social platforms to attract individuals and small businesses. Develop short‑form video content that clearly communicates the value of opening a new bank account or credit card to earn a cash bonus. Write compelling ad copy that is compliant with financial‑services advertising standards. Manage daily posting schedules, monitor engagement, and respond to inquiries in a professional, brand‑aligned manner. Optimize campaigns for maximum conversions, including A/B testing thumbnails, captions, hooks, and calls‑to‑action. Track performance metrics such as clicks, conversions, cost per lead, and ROI. Stay updated on platform trends to ensure content remains relevant and high‑performing. Collaborate to refine messaging, targeting, and promotional strategies. Ensure all content meets compliance requirements, including proper disclosures for bonuses, eligibility, and FDIC‑insured partner bank information. Qualifications Proven experience running ads or organic lead‑gen campaigns on TikTok, Facebook, Instagram, or similar platforms. Strong understanding of short‑form video creation, editing, and trend‑based content. Experience in financial services, affiliate marketing, or regulated industries is a major plus. Ability to write clear, persuasive, and compliant ad copy. Self‑motivated, organized, and able to work independently. Familiarity with FTC advertising rules and financial‑product marketing guidelines preferred.