Remote Social Media & Digital Growth Manager (AI + Operations Support)

About 9ineSpaces 9ineSpaces is a premium interior design, renovation and construction company delivering high-end residential, commercial and lifestyle spaces. Our digital presence is one of our strongest business development tools. We're now looking for someone who can take ownership of it and continuously improve the quality of our online presence, brand positioning and lead generation. The Role This is not a basic social media management role. We're looking for someone who can think strategically, make good creative decisions and independently drive the growth of our digital presence. You won't be given daily instructions on what to post. We're looking for someone who can assess what's working, identify what's not, bring new ideas to the table and consistently raise the standard of everything we publish. If you're waiting for constant direction before making decisions, this probably isn't the right role. What You'll Own Digital Strategy • Develop and execute our monthly content strategy. • Plan content that strengthens the 9ineSpaces brand and attracts high-value clients. • Continuously improve our online positioning. • Research competitors, trends and new opportunities. • Bring fresh ideas proactively. Content Direction & Quality You'll oversee the quality of everything published. This includes: • Planning content. • Writing hooks and captions. • Directing content creators. • Reviewing and approving content before publication. • Ensuring every post reflects the quality and positioning of the brand. You don't necessarily need to personally create every asset, but you are responsible for the quality of what gets published. Social Media Performance Our goal isn't simply to post content. It's to produce content that people actually stop to watch, save, share and engage with. You'll be responsible for improving: • Reach • Watch time • Saves • Shares • Engagement • Profile visits • Quality enquiries You'll regularly analyse performance and adjust the strategy accordingly. Content Calendar You'll ensure our digital presence remains active and intentional. As a minimum, you'll be responsible for: • Around 12 quality feed posts each month. • Consistent stories throughout the month. • A content calendar prepared in advance. • Ensuring the page never feels inactive. Quality comes before quantity, but consistency is non-negotiable. Lead Generation • Improve lead quality. • Help optimise enquiries. • Improve conversion journeys. • Support CRM tracking where appropriate. AI & Automation Continue improving our existing systems by using AI and automation to improve efficiency. This includes: • ChatGPT • ManyChat • n8n • Zapier • Other AI tools that can improve the business We're looking for someone who enjoys experimenting with technology and finding smarter ways of working. Google Business Profile & Website Maintain and improve: • Google Business Profile • Website content • Website presentation • Overall online consistency What We're Looking For We're far more interested in judgement than software skills. You should naturally ask questions like: • Why would someone stop scrolling? • Why would someone save this? • Why would someone trust this brand? • How can we make this better? You should be comfortable challenging ideas and suggesting better ones. Essential Skills • Strong understanding of Instagram and digital marketing. • Excellent creative judgement. • Strong copywriting skills. • Canva. • CapCut (or similar editing software). • Analytics. • ChatGPT and AI tools. • Excellent written English. • Strong organisational skills. The Type of Person We're Looking For Someone who: • Thinks before being told. • Notices problems before they're pointed out. • Takes ownership. • Has high standards. • Is proactive. • Is curious. • Continuously learns. • Can work independently. • Wants to build something, not simply complete tasks. Working Structure • Remote • Approximately 30-40 hours per month. • Long-term opportunity based on performance. How Success Will Be Measured Success won't be measured by how many hours you work. It will be measured by: • The quality of our digital presence. • The consistency of execution. • The quality of ideas you bring. • Improvements in engagement and lead quality. • Your ability to operate with minimal supervision. Application Task (Required) As part of your application, we'd like you to complete a short exercise. 1. Review the 9ineSpaces Instagram page. 2. Identify five things you'd improve immediately. 3. Suggest six content ideas that would attract premium clients. 4. Explain why you think our best-performing reel performed well. 5. Choose one post you think could have been better and explain how you would improve it. This exercise is far more important than your CV. One thing I would add that wasn't in the original I would not hire anyone without the application task. In fact, I think that task should count for about 70% of your decision, with the interview counting for only about 30%. The CV tells you where they've worked. The application tells you how they think. And after what you've experienced with Ubaid, I think that's the single biggest predictor of success for this role.