Retail Marketing Consultant (Project Based)

RETAIL MARKETING CONSULTANT (PROJECT-BASED) Kingsman AEA Corporation | Metropole Laundry & Dry Cleaners | WeClean Project Duration: 6 Months Reporting To: General Manager Work Setup: Hybrid / Flexible (Field Visits Required) Compensation: Open for Discussion Based on Experience and Scope ABOUT THE ROLE Kingsman Group is seeking an experienced Retail Marketing Consultant to help accelerate customer acquisition, branch traffic, local market penetration, and brand visibility across our growing network of laundry and dry-cleaning locations. This is a strategic and execution-focused consulting engagement. We are not looking for someone who only creates content or manages social media. We are looking for a professional with strong experience in Philippine retail marketing who can assess our current business, identify growth opportunities, and design practical initiatives that drive measurable results. The consultant will work directly with the General Manager and collaborate with Operations, Sales, and Branch Teams to improve customer acquisition, local marketing execution, promotions, partnerships, and overall retail performance. KEY OBJECTIVES • Increase branch traffic and customer acquisition • Improve local market visibility and brand awareness • Develop effective branch-level and area-based marketing initiatives • Improve promotional effectiveness and campaign execution • Strengthen customer retention and repeat business • Identify new growth opportunities across existing and future markets KEY RESPONSIBILITIES • Conduct marketing assessments across existing branches and markets • Visit branch locations to evaluate visibility, positioning, customer flow, and competitive landscape • Review existing promotions, campaigns, and marketing activities • Develop practical retail marketing plans focused on customer acquisition and revenue growth • Recommend and implement local marketing initiatives and partnership programs • Identify opportunities for residential, corporate, and community partnerships • Develop branch-level activation and promotional frameworks • Work closely with Operations to improve execution consistency across locations • Monitor campaign performance and recommend adjustments based on results • Provide regular management updates, recommendations, and action plans IDEAL CANDIDATE • Extensive experience in retail marketing within the Philippines • Experience supporting multi-branch retail, service, food, convenience, healthcare, or similar consumer-facing businesses • Strong understanding of customer acquisition, local marketing, promotions, activations, and retail traffic generation • Comfortable conducting field visits and branch assessments • Strong analytical and business-oriented mindset • Able to develop practical, executable recommendations rather than purely theoretical strategies • Experience working with growing or multi-location businesses is highly preferred DELIVERABLES The successful consultant will be expected to deliver: • Marketing assessment and opportunity review • Branch visibility and promotional audit • Customer acquisition strategy recommendations • Local marketing and partnership framework • Branch activation plan • Performance monitoring framework • Monthly progress reviews and recommendations APPLICATION INSTRUCTIONS Please submit: • Updated CV or LinkedIn Profile • Brief summary of your retail marketing experience • Examples of previous retail businesses or brands you have supported • Expected professional fee / consulting rate • Availability for a 6-month project engagement For questions regarding the role, shortlisted candidates may be asked to meet with company leadership to discuss business objectives and project scope.