SEO Expert for UK Train Ticket Marketplace

Description: I'm looking for an experienced SEO specialist to work with SaveMyFare (savemyfare.co.uk), a UK marketplace for buying and selling unused train tickets. We're the only platform of our kind in the UK. The situation: The site is built on Next.js (App Router), server-side rendered, with a clean robots.txt, confirmed 301 redirect, and a sitemap covering static pages, news articles, and live listings. Despite this, key commercial pages (/sell, /marketplace, /browse, /faq, /journey-planner) are crawled but not indexed on Google. We rank #2 on Bing for "sell train tickets" but have minimal Google presence. What I need: Diagnose and resolve the indexing issue on our core pages Keyword strategy — seller intent, buyer intent, and route-level long-tail terms On-page audit — content structure, schema markup, internal linking, metadata Programmatic SEO plan for our station/route pages at /to/[slug] Backlink target list — UK travel, personal finance, and consumer press Content calendar input to build topical authority What you'll have access to: Google Search Console GA4 Staging environment CMS for editorial content Direct line to the dev team for technical changes Ideal candidate: Proven experience with Next.js or similar SSR frameworks Track record in UK market SEO Experience with marketplace or travel sites preferred Can show examples of resolving indexing issues and ranking for commercial terms Please include in your application: A relevant case study or example of similar work Your initial thoughts on what might be causing the indexing issue based on the above Your proposed approach and timeline