SEO management

# SEO and Lead Generation Specialist for Uber-Concrete.com ## Project Overview We are looking for an experienced SEO and digital lead generation specialist to grow qualified traffic and concrete project enquiries for: **Uber-Concrete.com** Uber-Concrete is a British Columbia-based concrete bidding platform that connects contractors, developers, property owners, municipalities, and construction companies with concrete suppliers and mobile production solutions. The main objective is not simply to increase website traffic. The objective is to generate measurable, qualified leads from people actively searching for concrete supply and related services across British Columbia. Our primary call to action is: **Submit Your Concrete Project for Bid** ## Primary Goals The successful freelancer will be responsible for developing and executing an SEO and lead generation strategy that produces: * More qualified visitors to the website * More completed project bid forms * More phone calls and direct enquiries * Increased visibility for local concrete-related searches * Strong rankings in targeted British Columbia service areas * Clear tracking of leads, cost per lead, and conversion performance ## Target Market We are currently focused on British Columbia, including: * Vancouver * Burnaby * Surrey * Richmond * Delta * Langley * Abbotsford * Mission * Maple Ridge * Coquitlam * North Vancouver * West Vancouver * White Rock * Vancouver Island * Interior and remote areas of British Columbia Target customers include: * General contractors * Concrete contractors * Civil contractors * Developers * Home builders * Municipalities * Infrastructure contractors * Commercial property owners * Industrial and remote-project operators * Homeowners with larger concrete projects ## Core Services and Search Themes The SEO strategy should target high-intent searches related to: * Concrete delivery * Ready-mix concrete * Mobile concrete batching * On-site concrete production * Volumetric concrete * Concrete suppliers * Concrete near me * Concrete pricing * Concrete for driveways * Concrete for foundations * Concrete for slabs * Concrete for sidewalks and curbs * Concrete for commercial construction * Concrete for remote projects * Concrete project bidding * Pay only for what you pour * Fresh concrete produced on demand The specialist should also identify additional high-converting keywords based on actual search volume, competition, buyer intent, and geographic opportunity. ## Scope of Work ### 1. Full SEO Audit Review the current Uber-Concrete.com website and provide a prioritized action plan covering: * Technical SEO * Site structure * Page speed * Mobile performance * Indexing * Crawlability * Internal linking * Metadata * Schema markup * Duplicate content * Conversion paths * Form usability * Local SEO * Competitor positioning The audit must identify which changes are urgent, which can wait, and which are most likely to generate leads. ### 2. Keyword Research Develop a keyword strategy focused on commercial and transactional search intent. Keyword research should include: * Primary service keywords * City-specific keywords * Long-tail project searches * Competitor keyword gaps * Cost-per-click data * Search volume * Ranking difficulty * Buyer intent * Recommended landing page for each keyword group We do not want a generic keyword list. We want keywords organized by commercial value and likelihood of producing project enquiries. ### 3. Local Landing Page Optimization The website currently includes individual pages for multiple service areas. The selected freelancer will review and improve these pages so they are useful, locally relevant, and capable of ranking without appearing repetitive or automatically generated. Each location page should include: * Unique local copy * Relevant concrete services * Local project types * Strong calls to action * Internal links * Localized titles and descriptions * FAQ content * Structured data where appropriate * Trust and credibility elements The specialist should recommend any additional city or regional pages that may create meaningful lead opportunities. ### 4. On-Page SEO Optimize the most important website pages, including: * Homepage * Order or submit-for-bid page * Service pages * Location pages * About page * Contact page * Blog or resource pages Work should include: * Page titles * Meta descriptions * H1 and H2 structure * Keyword placement * Image alt text * Internal linking * Calls to action * Content improvements * Conversion-focused layout recommendations ### 5. Technical SEO Identify and fix or clearly document technical issues, including: * Google Search Console setup * Google Analytics 4 setup * Conversion tracking * XML sitemap * Robots.txt * Canonical tags * Redirects * Broken links * Core Web Vitals * Page speed * Mobile usability * Schema markup * Form tracking * Call tracking * Indexing problems The freelancer must be comfortable working with the existing website platform and communicating clear implementation instructions when developer support is required. ### 6. Content Strategy Create a content plan that targets questions and searches from active concrete buyers. Potential topics may include: * How much concrete do I need? * Concrete delivery costs in British Columbia * Ready-mix versus on-site concrete * How to avoid over-ordering concrete * Concrete for remote construction sites * Concrete delivery for driveways and foundations * How contractors can reduce concrete waste * Benefits of submitting a concrete project for bid * Choosing a concrete supplier * Concrete scheduling and short-load challenges Content should support lead generation and commercial pages, not exist only to generate blog traffic. Please include recommendations for: * Monthly article volume * Landing page content * Case studies * FAQs * Comparison pages * Contractor guides * Downloadable lead magnets ### 7. Link Building and Authority Development Develop a legitimate backlink and local authority strategy. Acceptable methods may include: * Construction directories * Local business directories * Supplier and contractor partnerships * Industry associations * Trade publications * Local media opportunities * Guest articles * Digital public relations * Relevant project listings We are not interested in spam links, automated link packages, private blog networks, or low-quality backlinks. ### 8. Google Business Profile and Local SEO Review whether Google Business Profile optimization is appropriate for this business model and provide recommendations. Work may include: * Business category selection * Service-area setup * Business description * Services * Photos * Posts * Review strategy * Local citations * Map visibility * NAP consistency ### 9. Conversion Rate Optimization Evaluate how effectively the website turns traffic into leads. Provide recommendations for: * Submit-for-bid form * Form length * Calls to action * Phone-call conversion * Trust signals * Testimonials * Project examples * Equipment and supplier credibility * Mobile form experience * Landing page design * Follow-up process The successful candidate should understand that ranking is only valuable when visitors take action. ### 10. Reporting and Lead Tracking Provide clear monthly reporting that includes: * Organic traffic * Keyword rankings * Search impressions * Click-through rate * Leads generated * Forms completed * Phone calls * Conversion rate * Cost per lead * Top-performing pages * New backlinks * Work completed * Priorities for the next month Reports should be easy for business partners to understand and focused on business results. ## Paid Search Experience Is an Asset Although the primary role is SEO, experience with Google Ads is strongly preferred. We may allocate part of the marketing budget to high-intent paid search campaigns while organic rankings are being developed. Potential paid campaigns may target: * Concrete delivery near me * Ready-mix concrete * Concrete suppliers * Order concrete * Concrete delivery by city * Concrete for driveways * Concrete for foundations * Concrete for commercial projects Candidates with experience connecting Google Ads, landing pages, call tracking, and CRM lead follow-up will receive priority. ## Budget Our approved marketing budget is approximately: **C$1,000 per month** This budget may include a combination of: * SEO management * Content * Technical improvements * Local SEO * Link building * Google Ads management * Advertising spend Applicants must explain how they would allocate this budget and what work they would prioritize during the first 90 days. We understand that meaningful SEO takes time. We are looking for a realistic, disciplined strategy—not guarantees of immediate first-page rankings. ## Required Experience Applicants should have proven experience with: * Local SEO * Lead generation * Construction or home-service businesses * Service-area businesses * Google Search Console * Google Analytics 4 * Google Ads * Keyword research * Landing page optimization * Conversion tracking * Technical SEO * Local landing pages * Reporting based on leads and revenue Experience in concrete, construction, equipment, building materials, trades, or industrial services is a major advantage. ## Application Requirements Please include the following in your proposal: 1. A brief explanation of your experience generating leads for local or construction-related businesses. 2. Two or three examples of websites or campaigns you have worked on. 3. The actual results achieved, including traffic, leads, conversion rates, rankings, or cost per lead. 4. Your recommended first 90-day strategy for Uber-Concrete.com. 5. How you would allocate a C$1,000 monthly budget. 6. Which tasks you personally complete and which tasks are outsourced. 7. The tools you use for SEO, reporting, call tracking, and keyword research. 8. Any major problems or opportunities you immediately notice on Uber-Concrete.com. 9. Confirmation that you do not use spam backlinks, private blog networks, or automated low-quality content. ## Screening Questions Please answer these questions directly: * What would you do in the first 30 days? * How would you track whether SEO is generating actual concrete project enquiries? * Would you prioritize SEO, Google Ads, or both with a C$1,000 monthly budget, and why? * How would you make multiple city pages unique and useful? * What is a realistic timeline for generating qualified leads? * What information would you need from us before starting? ## Ideal Freelancer We are looking for someone who: * Thinks commercially * Communicates clearly * Focuses on leads rather than vanity metrics * Provides honest timelines * Can prioritize work within a limited budget * Understands local search * Is proactive with recommendations * Can work collaboratively with our website administrator * Is interested in a long-term relationship based on measurable results The goal is to build Uber-Concrete.com into a recognized lead-generation platform for concrete buyers and suppliers across British Columbia.