Senior B2B SaaS/Fintech WordPress Agency for Website Strategy & Redesign

NOTE: Please do not reach out directly to MoneyThumb individuals or to any MoneyThumb email addresses. All communications should be confined to the Upwork platform. Thank you. MoneyThumb (moneythumb.com) is a B2B fintech company that provides financial document parsing, fraud detection, and underwriting infrastructure for commercial lenders, merchant cash advance (MCA) funders, and embedded finance platforms. We're redesigning our existing WordPress website to better reflect our strategic positioning while maintaining a secondary WooCommerce-powered ecommerce business that serves accounting and small business professionals. This is not simply a website redesign. We're looking for a strategic agency that can help us solve a complex information architecture challenge involving two distinct audiences, improve SEO, modernize the UX, and build a scalable WordPress site that supports future growth. PROJECT OBJECTIVES. The selected agency will help us: ~Develop an overall website strategy and information architecture ~Redesign the homepage and navigation ~Improve conversion paths for multiple buyer personas ~Build a modern WordPress website using Elementor ~Preserve and improve an existing WooCommerce storefront ~Improve technical SEO, Core Web Vitals, and schema ~Develop scalable page templates for future lending verticals ~Create a website optimized for both search engines and AI-driven search experiences ~Recommend whether our accounting products should remain within MoneyThumb.com or move to a dedicated website REQUIRED EXPERIENCE. We're looking for agencies with experience in: ~B2B SaaS websites ~Fintech or financial services ~WordPress ~Elementor ~WooCommerce ~Technical SEO ~UX strategy ~Information architecture ~Conversion optimization ~Website migrations ~Core Web Vitals ~Schema markup ~GA4 ~Google Tag Manager ~Experience serving multiple audiences within a single website is a significant plus. ~Experience with Salesforce integrations and High Level CRM also a plus. DELIVERABLES. The engagement includes: ~Website strategy & discovery ~Information architecture ~UX/UI design ~WordPress development ~WooCommerce integration ~SEO migration planning ~QA and launch ~Documentation and training ~Post-launch support A detailed Request for Information (RFI) will be shared with shortlisted candidates. TO APPLY. Please include: ~Three relevant B2B SaaS or fintech websites your agency designed or developed. ~At least one project involving WooCommerce. ~A brief explanation of how you approach websites serving multiple audiences. ~Your agency size and where your core team is located. Given the scope, we believe that we need an agency, not a freelancer. ~Confirmation that your designers and developers are in-house or identify any work that is subcontracted. ~Estimated budget range and number of weeks or months to complete this work.