Senior Brand Strategist & UX Consultant for Service-Driven Ecommerce Company

We are Med Mart, a family-owned ecommerce company that’s been helping customers with mobility and home medical equipment since 1992. We sell mobility scooters, power wheelchairs, lift chairs, hospital beds, patient lifts and related products. While many competitors focus on price and selection, our biggest strength has always been our people and our service. Today, our website feels like a product catalog, and we believe we’re missing a clear identity. We’re looking for a senior strategist who can help us define and bring our brand to life across the customer journey. Our Inspiration Companies like: * Crutchfield * Sweetwater * Carewell * REI * B&H Photo These companies compete in crowded industries but win because they have a strong identity built around expertise, education, and human support. We want Med Mart to become the trusted advisor in mobility equipment. What We Need Help With Brand Strategy * Define who we are and what makes us different. * Develop our positioning and messaging. * Clarify our brand promise and personality. * Help establish our voice and tone. Customer Experience * Evaluate our current website and identify where our identity is missing. * Recommend ways to bring our human side and expertise to the forefront. * Help us build a more advisor-first experience. UX & Content Recommendations Ideas we’re considering: * Specialist bios and photos. * Buying guides and comparison tools. * Knowledge hub and resource center. * Better storytelling throughout the site. * Product pages that educate instead of simply selling. * Ways to make shoppers feel supported and confident. Deliverables We’re looking for someone who can provide: * Brand positioning framework. * Messaging hierarchy. * Homepage recommendations. * Product page recommendations. * Category page recommendations. * Customer journey improvements. * Content strategy ideas. * Examples and wireframes are a plus. Who We’re Looking For We’re not looking for a logo designer. We’re looking for someone who understands ecommerce, branding, UX, and customer psychology. Bonus if you’ve worked with: * DTC brands * Service-first companies * High-consideration products * Baby Boomer or caregiver audiences * Ecommerce businesses doing $10M+ annually Please include examples of brands or websites you’ve helped shape and explain why you believe those projects were successful.