Senior Content Strategist & Conversion Copywriter — Fitness/Health-Tech

Senior Content Strategist & Conversion Copywriter — Health-Tech About Gymfluence AI Gymfluence AI combines personal coaching with intelligent technology to help people follow their health and fitness plans in real life. We are looking for a senior, hands-on content strategist and copywriter to sharpen our messaging and turn it into effective website and social media content. This is not primarily a social media scheduling or community-management role. We need someone who can understand the product, identify the strongest customer story, establish a clear voice, and write excellent content themselves. What you’ll help us with - Audit our existing website and messaging - Clarify our positioning, value proposition, and message hierarchy - Develop a practical brand voice and messaging guide - Write or improve website and landing-page copy - Create repeatable social media content pillars - Write finished social posts and short-form video scripts - Turn conversations with founders, coaches, and customers into credible content - Build a manageable content calendar across our priority channels - Recommend how content performance should be measured and improved Who we’re looking for - A senior content strategist who is also an excellent copywriter - Experience with consumer health, fitness, wellness, coaching, SaaS, or health-tech - Strong portfolio of conversion-focused website copy - Experience creating organic social content—not only paid advertisements - Ability to explain a complex product in clear, human language - Comfortable interviewing subject-matter experts and extracting useful stories - Fluent English required Initial paid project We will begin with a focused paid trial that may include: - A founder discovery interview - An audit of our current website and messaging - A proposed messaging hierarchy - A rewrite of one important website section - Five example social posts - Two short-form video concepts or scripts If the trial is successful, we would like to continue with a larger website and social content engagement, potentially followed by ongoing monthly work. How to apply Please include: 1. Two relevant website or landing-page examples you personally wrote 2. Examples of social media content you personally wrote 3. A short explanation of the strategy behind one of those examples 4. Any experience with health, fitness, coaching, wellness, or marketplace businesses 5. The first three questions you would ask us before writing for Gymfluence AI Please do not send a generic agency proposal. We are particularly interested in seeing how you think, how you simplify complicated ideas, and how your strategy translates into finished writing.