Senior Creative Strategist (DTC E-commerce)

Posted last month

Worldwide

Summary

No agencies. Individuals only. We're looking for a senior Creative Strategist with proven experience helping 7 and 8-figure DTC brands scale through winning ad creatives. This role is all about building a creative engine that consistently produces high-performing ads. What you'll do • Develop new angles, hooks, concepts, and potentially offers • Create clear briefs for editors, designers, and creators • Analyze ad performance and identify winning patterns • Turn winning creatives into structured iteration and testing loops • Conduct competitor and customer research • Work closely with the media buying team to improve performance • Build and manage a pipeline of concepts, tests, and iterations What we're looking for • Proven experience as a Creative Strategist for DTC brands • Strong understanding of Meta advertising and creative testing • Ability to use data to make creative decisions • Deep understanding of direct response marketing and consumer psychology • Strong communication and organizational skills • Experience working with brands spending significant budgets What this is NOT • Not a copywriter role • Not a video editor role • Not a social media manager role • Not an agency position We're looking for someone who understands why ads win, why they lose, and how to continuously create new winners. To Apply Please share: • Brands you've worked with • Monthly ad spend levels • Examples of winning concepts you've developed • How you use performance data to create iterations • Your process for competitor and audience research If you've helped build a creative testing system that drives growth, we'd love to hear from you.

  • More than 30 hrs/week
    Hourly
  • 3-6 months
    Duration
  • Intermediate
    Experience Level
  • $15.00

    -

    $45.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Marketing Strategy
Copywriting
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:4 weeks ago
  • Interviewing:
    3
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Aug 23, 2025
  • Cyprus
    Larnaka6:10 PM
  • $29K total spent
    29 hires, 9 active
  • 1,927 hours

Explore similar jobs on Upwork

B2B Marketing SpecialistHourly‐ Posted 2 months ago
Food & Beverage
B2B Marketing
Marketing Strategy
Content Writing
Marketing Strategy
Italian
LinkedIn
LinkedIn Profile
B2B Marketing
Personal Branding
Lead Generation

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo