Senior Creative Strategist (Meta Ecommerce) | Build Our Creative System (Long-Term)

We’re looking for a Creative Strategist to become the creative brain behind our ecommerce business. This is NOT a copywriting job. This is NOT a video editing job. This is NOT a social media management role. We’re looking for someone who can help us build a scalable creative system that continuously produces winning Meta ad concepts. Our internal team already handles: * Video editing * Translation & localization * AI voice generation * Quality control * Media buying Your role is everything that happens before production begins. Your responsibilities You will be responsible for: * Competitor research * Market research * Customer research * Finding winning creative angles * Hook ideation * Writing high-converting English master scripts * Building creative concepts * Planning creative tests * Analyzing performance data * Building iterations from winning creatives * Continuously improving our creative system Scriptwriting is only one part of the role. We’re looking for someone who understands the entire creative process—from research to testing, analysis and iteration. Our workflow Your responsibilities Research ↓ Competitor analysis ↓ Creative strategy ↓ Winning angles ↓ Hook ideation ↓ English master scripts ↓ Creative testing roadmap Our team Translation ↓ Localization ↓ AI voice generation ↓ Video editing ↓ Quality control ↓ Publishing ↓ Media buying ↓ Performance feedback ↓ Your analysis & iteration ↓ Repeat Continuous collaboration This is not a project where you simply send us scripts every week. We’re looking for a long-term creative partner. After launching the creatives, we’ll continuously share performance data with you. This may include: * CTR * Hook rate * Hold rate * Thumb stop ratio * Watch time * CPA * ROAS * Other relevant Meta metrics Based on that data, we expect you to: * Analyze why certain creatives won * Identify why others failed * Recommend new hooks * Develop new creative angles * Build stronger iterations * Continuously improve our creative system We strongly believe that great creatives are built through testing, feedback and iteration, not guesswork. Communication is extremely important to us. We want someone who enjoys discussing ideas, challenging assumptions, reviewing data and constantly improving together. Current workload Current goal: * 2 English master scripts per working day * 10 per week * Approximately 40 per month These are 40 unique English master concepts only. Our internal team localizes every master concept into multiple European languages. As we launch additional products, this volume will naturally continue to grow. What we’re looking for We’re looking for someone who naturally asks questions like: * Why did this creative outperform the others? * Which hooks should we test next? * Which creative angles are becoming saturated? * Why did retention drop after a specific point? * How can one winning creative become five new winners? * What should we test next based on the available data? If this is how you naturally think, we’d love to hear from you. A note about AI We actively use AI throughout our business and fully support using it to improve speed and efficiency. However, we are NOT looking for someone who simply generates scripts with ChatGPT, Claude or any other AI tool and sends us the output. We’re looking for someone who uses AI as a tool—not as a replacement for creative thinking. Every creative concept should be built on: * Real competitor research * Customer psychology * Market understanding * Testing * Performance analysis * Strategic thinking AI can accelerate the process. It should never replace the work. We value original thinking, strong creative judgment and the ability to continuously improve winning concepts based on real performance data. Ideal experience You already have experience with: * Meta Ads * Ecommerce * Direct Response Marketing * Creative Strategy * Competitor Research * Hook Development * Performance Analysis * English Copywriting Experience using AI as part of your workflow is a plus. Long-term partnership We’re not looking for someone to write a few scripts. We’re looking for someone who wants to become a long-term creative partner and help us build a repeatable creative system that will continue to grow as we launch new products and expand into additional European markets. *Important Please begin your proposal with the word “NILVARIS” so we know you’ve read the entire job description carefully.