Senior Digital Marketing Strategist

Senior Digital Marketing Strategist (SEO + Google Ads + AI Search) – Premium Multi-Country Healthcare Brand Overview We are looking for a senior digital marketing strategist to lead the digital growth of an established healthcare brand operating across multiple GCC countries. This is not a social media manager role. We need someone who can build and execute a long-term strategy to dominate Google Search, Google Maps, and AI search while coordinating with multiple internal marketing teams and external vendors. The ideal candidate thinks like a Chief Marketing Officer and has extensive experience in SEO, paid search, local SEO, analytics, and conversion optimization. Responsibilities * Develop and execute a comprehensive SEO strategy. * Build a multi-country local SEO strategy across GCC markets. * Coordinate and oversee multiple marketing teams to ensure consistent implementation. * Audit existing websites and identify technical and content improvements. * Develop keyword strategies focused on high-intent searches. * Plan city-specific and service-specific landing pages. * Optimize and manage Google Business Profiles. * Build and optimize Google Ads campaigns with measurable ROI. * Develop a content strategy including articles, videos, FAQs, and educational resources. * Improve visibility across AI search platforms (ChatGPT, Gemini, Claude, Perplexity, etc.). * Build high-authority backlink strategies. * Monitor rankings, traffic, leads, conversions, and return on ad spend. * Hold internal teams and vendors accountable for execution and performance. Required Experience * Healthcare marketing experience strongly preferred. * Proven success with Local SEO. * Technical SEO expertise. * Google Ads management. * Google Business Profile optimization. * Multi-location businesses. * International SEO. * AI search optimization. * Analytics, reporting, and conversion tracking. * Content strategy. * Reputation management. What Success Looks Like Within the first year, we expect measurable improvements in: * Organic search rankings * Google Maps visibility * AI search visibility * Qualified lead generation * Cost per acquisition * Conversion rates * Return on ad spend * Overall digital authority Application Requirements Please include: 1. Examples of similar businesses you’ve helped grow. 2. Case studies with measurable SEO and Google Ads results. 3. A sample reporting dashboard. 4. Your strategy for dominating search results across multiple countries. 5. Your approach to AI search optimization. 6. The first five actions you would take in the first 30 days. 7. Whether you personally execute the work or manage a team. 8. Your availability for an ongoing engagement. Important We are not looking for someone who simply posts content on social media. We are looking for a strategic partner who can develop the roadmap, oversee execution, coordinate multiple stakeholders, measure results, and build a market-leading digital presence through SEO, paid search, local search, and AI search.