Senior Google Ads Consultant for Contractor Lead Generation Forecast

We need a senior Google Ads consultant to create a one-time paid lead generation forecast and strategy audit for a licensed general contractor in Southern California. The contractor offers: - Bathroom remodeling - Kitchen remodeling - Roofing - Windows and doors - Stucco - Exterior painting - General interior/exterior construction services This is not a full monthly management role right now. We need expert guidance before presenting numbers to the client. Deliverables needed: 1. Service-by-service forecast: - Which service should be advertised first and why - Expected CPC range - Expected cost per lead range - Expected lead volume from $2,000 / $3,000 / $5,000 monthly ad spend - Expected qualified lead rate - Realistic close-rate assumptions - Which services may be too expensive or low quality to start with 2. Southern California market recommendation: - Recommended target cities or radius strategy - Competition level - Google Search Ads vs Google Local Services Ads vs Meta Ads - Best channel to launch first 3. Launch strategy: - Recommended campaign structure - Ad group structure - Keyword strategy - Negative keyword strategy - Landing page recommendations - Call/form tracking setup - 30/60/90-day KPI expectations 4. Client-facing forecast: - Conservative case - Realistic case - Strong case - Clear wording on what should not be guaranteed Requirements: - Direct experience with Google Ads for contractors, remodeling, roofing, HVAC, plumbing, or similar home services - Must understand local service lead generation, not e-commerce - Must provide realistic U.S. numbers, not inflated promises - California or competitive metro market experience preferred Please answer: 1. What contractor/home-service campaigns have you managed? 2. What were typical CPC and CPL ranges? 3. Have you worked in California or similar competitive markets? 4. Can you provide a written forecast and strategy audit? 5. What would you charge for this one-time audit plus a short call?