Senior Home Care Website Development

We need a freelancer to build a professional website for a senior home care business and help increase visibility through social media. The site should be easy to navigate, mobile-friendly, and include clear information about services, pricing, and contact options. You will also support ongoing traffic growth by creating a social media strategy and managing content across relevant platforms. The website content can be generic and we have no existing social media presence. The intent is to generate 5-10 phone calls from prospective clients to validate the market. We want to ask potential clients about their pain points and frustrations before purchasing an existing business. We would also like very basic info about the effectiveness of social media in this market. Experience with healthcare or caregiving businesses is a plus. This is a part-time project with room for long-term collaboration.