Senior Instagram Creative Designer & AI Visual Storyteller for a Premium Children’s Book

Project Description We are looking for an exceptional social-media creative designer to build the Instagram presence of the ISSCO universe, an original premium children’s book and character universe for children aged 3–9. The universe is led by Pisco and Disco, two fennec fox siblings with distinct personalities, relationships and adventures. Our first book, Pisco & Disco: Lost at the Shopping Mall, is the beginning of a larger series and long-term children’s entertainment brand. We do not want an Instagram page that feels like a conventional book advertisement or a collection of generic templates. We want it to feel like a living extension of the ISSCO world—warm, witty, intelligent, visually beautiful and instantly recognisable. The Instagram audience will primarily be parents, caregivers, teachers, book lovers and gift buyers. The content must appeal to adults while preserving the wonder, humour and emotional warmth of the children’s universe. Who We Are Looking For We are looking for a senior creative partner who combines: Outstanding Instagram content design and visual storytelling Proven experience working with children’s books, publishing, character brands or family-focused consumer brands Advanced, production-level mastery of AI-generation and AI-editing tools Strong understanding of Reels, carousels, Stories and contemporary Instagram formats The ability to develop daily content without making the page repetitive, overly promotional or visually inconsistent Excellent taste, typography, composition and attention to detail The ability to understand and preserve an existing character universe This is not suitable for someone whose portfolio consists mainly of generic Canva templates or basic promotional posts. Scope of Work The selected designer will initially work with us on a paid 30-day pilot, with the intention of developing a long-term monthly engagement. Responsibilities will include: Developing a clear visual and creative direction for the Instagram page Creating a monthly content calendar with distinct content pillars Converting the characters, stories and brand ideas into engaging daily content Designing static posts, multi-slide carousels, Stories and short-form Reels Using AI tools to create new scenarios, backgrounds, props, expressions and subtle animation while maintaining strict character consistency Editing and compositing AI-generated material so that it looks polished and intentional—not visibly or carelessly AI-generated Writing or refining hooks, captions, on-screen text and calls to action Developing repeatable branded formats without making the content feel formulaic Creating content around launches, reviews, reader responses, seasonal moments and book-discovery campaigns Reviewing performance and recommending creative improvements based on what resonates with the audience The core role is creative strategy, ideation and content production. Posting, scheduling and community management may be discussed separately.