Senior Meta Ads Systems & Optimisation Specialist — Deep Audit and Foundation Build

What the senior specialist must deliver: A Deep Meta systems audit The specialist will review the complete setup across Meta and identify missed opportunities. This should include: 1. Meta Business Portfolio structure Confirm that the current structure is logical. Check how the Facebook Page, Instagram account, ad account, datasets and other assets are connected. Identify duplicated, inactive or confusing assets. Confirm that access levels are appropriate. Document the existing structure in plain English. Ownership should be verified, but this is not expected to be the main focus of the project. 2. Advertising account review Review the account’s advertising history. Identify campaigns, audiences and creative that produced useful results. Identify wasted spend, duplicated campaigns or poor account structure. Check campaign, ad-set and advertisement naming. Review how budgets have been controlled. Check whether the account has been relying too heavily on boosted posts. Determine whether previous campaign data can be used for future targeting and retargeting. Recommend a clearer campaign structure for the business. 3. Tracking and conversion measurement Check the website connection and tracking setup. Confirm which customer actions are currently being measured. Test whether website enquiries and other important actions are being recorded. Identify missing or incorrectly configured events. Check whether Facebook and Instagram advertising can be connected to actual enquiries rather than only likes, reach and clicks. Recommend practical improvements suitable for a Squarespace website. Explain any limitations clearly. 4. Audience and data opportunities Review existing saved, custom and retargeting audiences. Determine whether website visitors, video viewers, Facebook engagers and Instagram engagers are being used effectively. Identify useful audiences that have not yet been created. Review location, demographic and interest targeting. Recommend audience structures for Cambodia and any relevant regional markets. Explain whether the business has enough data to create more advanced audiences. Create the most useful audiences where appropriate. 5. Lead-generation system Review how advertising enquiries currently reach the business. Assess website forms, Facebook lead forms, Messenger, Instagram messages, WhatsApp and other relevant enquiry pathways. Identify where potential enquiries may currently be lost. Recommend the simplest lead process for both customers and staff. Clarify who should respond, how quickly and where leads should be recorded. Create a workable handover process for the future junior assistant and sales team. 6. Advertising opportunities we are not using The specialist should actively identify useful Meta functions, tools or processes that the business is currently underusing. They should not simply provide a standard list of every feature available in Meta. Recommendations must be based on: Our business model Our target customers Our locations Our available content Our existing advertising data Our realistic advertising budget The capacity of our internal team For every recommended opportunity, they should explain: What it does Why it is relevant to us What is required to implement it Likely cost or workload Whether it should be implemented now, later or not at all 7. Reporting and decision-making Review what performance information is currently available. Identify which numbers matter for our business. Separate useful business measures from vanity metrics. Establish a simple weekly and monthly reporting format. Show us how to assess cost, reach, engagement, enquiries and campaign quality. Create clear thresholds for when the junior assistant should flag a problem. Recommend how advertising results should connect to our existing content spreadsheet. 8. Billing and accounting workflow Confirm the correct billing details and payment method. Establish the best process for sending Meta advertising receipts to the accounting team. Document how to access receipts, invoices and payment reports. Make the process simple enough for the junior assistant to maintain. 9. Automation and safeguards Identify repetitive tasks that can be safely automated or templated. Recommend appropriate budget controls and approval processes. Establish rules for what a junior assistant may change. Establish rules for what requires owner approval. Identify actions that should only be completed by a senior specialist. Prevent accidental overspending, disconnection of assets or inappropriate access changes. 10. Connections with the wider social media system Review the connection with Postiz. Review how content moves from planning through approval, posting, promotion and reporting. Identify unnecessary duplication of work. Clarify which tasks should happen in Postiz, Meta Business Suite and Ads Manager. Recommend a simple operating workflow that a junior assistant can follow. The most important deliverable: Missed-opportunity report We specifically require a Missed-Opportunity and Underutilisation Report. This report should identify and rank: Important items that are currently broken Important functions that are available but not being used Existing data or assets that are not being utilised Quick improvements that can be made immediately Improvements requiring additional setup Opportunities that should be deferred Functions that are unnecessary for our business Each recommendation should be ranked according to: Likely business impact Urgency Difficulty Cost Ongoing maintenance required We do not want a generic Meta checklist. Recommendations must be specific to our actual account and business. The senior person should leave us with: A current-state map of the Meta system A missed-opportunity report Correct tracking and conversion measurement Appropriate audiences A clear campaign structure Reusable campaign templates A simple lead-management process A reporting dashboard or spreadsheet A receipt and accounting procedure Written procedures for the junior assistant Loom training videos An escalation guide showing when senior help is required A 90-day advertising and implementation plan