Senior PPC Content Strategist for CopyWriting

ABOUT US We're a profitable, bootstrapped B2B SaaS company (~25 people) protecting advertisers from click fraud and invalid traffic across Google, Meta, and Microsoft Ads. Our goal: become the name the paid search industry cites when it talks about wasted ad spend. THE ROLE: This is not a blog-calendar job, and it's not entry-level. You're a former or current paid media practitioner who writes, and you'll use that credibility to build our authority in the category. You'll own two connected assets: our industry benchmarks (the reports that become the numbers agencies and media reference), and the founder's voice, turning a decade of point of view on click fraud and invalid traffic into content and video scripts practitioners actually respect. WHAT YOU'LL OWN: 1. The benchmark reports: methodology, narrative, first launch within 45 days, quarterly data drops after 2. Founder content: a lightweight system that turns short unscripted sessions into scripts, posts, and clips in the founder's real voice 3. Content and topical SEO: vertical benchmark and calculator pages that rank because we own the data (you define what ranks and why; technical SEO sits with a specialist you brief) WHO YOU ARE: 1. You've personally managed paid search or social accounts. You know what an auction, PMax, and an IVT rate are without a glossary. 2. You can write in someone else's authentic voice, sharpening their point of view rather than replacing it with yours 3. You can turn a dataset into a narrative media will lift and practitioners will trust 4. You measure success in who cites the benchmark and how many leads trace back to a piece, not in volume shipped HOW TO APPLY: 1. Read details and make sure you have EXACT experience 2. Tell us about a paid media account you personally managed: the vertical, the budget, what you were optimizing for, and one thing that surprised you about it. 3. Share a link where we can find your extensive portfolio of written work on PPC.