Senior Paid Social Media Buyer (Meta) | Tourism & Entertainment Brands | Long-Term

****Please do not use AI to answer the screening questions. We're interested in your actual experience and thought process. During interviews, we'll discuss your answers in detail. About Us We're building two of Nashville's fastest-growing tourism brands. Rowdy Bus – Nashville's premier BYOB party bus experience Rowdy Boats – Private BYOB pontoon boat charters on Percy Priest Lake Our customers are primarily bachelor parties, bachelorette parties, birthdays, corporate groups, and visitors looking for unforgettable experiences in Nashville. We already have great creative, strong customer reviews, and a growing brand. Now we're looking for an exceptional Meta media buyer who can consistently turn traffic into bookings. This is a long-term opportunity for someone who enjoys building businesses—not just managing ads. Who We're Looking For We're looking for an experienced Meta paid advertising specialist who understands how to scale local service and experience-based businesses. This is not a content creation or social media management role. We're looking for someone who loves analyzing data, testing creative, improving conversion rates, and finding profitable growth opportunities. If you're the type of person who enjoys opening Ads Manager every morning and immediately looking for opportunities to improve performance, you'll probably love this role. Responsibilities You will be responsible for: Building and managing Meta advertising campaigns Audience research Interest targeting Broad targeting strategies Lookalike audiences Retargeting campaigns Campaign structure Creative testing Budget optimization Scaling winning campaigns Lowering cost per acquisition Improving return on ad spend Weekly performance reporting Identifying new growth opportunities Collaborating on landing page and funnel improvements when appropriate We're looking for someone who thinks beyond simply launching ads. Required Experience Strong experience with: Meta Ads Manager Facebook & Instagram advertising Meta Pixel Conversions API GA4 A/B testing Creative strategy Performance marketing Bonus experience: Tourism Hospitality Entertainment Ticketed experiences Local service businesses Bachelor/Bachelorette markets Seasonal businesses What Success Looks Like Success means: Lower cost per booking Better-qualified traffic Improved conversion rates Better creative testing Smarter audience strategies Better attribution Consistent optimization Profitable scaling We're looking for someone who enjoys continuous experimentation and improvement. The Ideal Candidate You are: Highly analytical Extremely organized Data-driven Curious Competitive Honest Proactive Comfortable making recommendations Able to clearly explain your reasoning