Senior Performance Creative Strategist (Meta & TikTok)

We’re looking for a Senior UGC Creative Strategist who can write scroll-stopping, conversion-focused ads for Meta (Facebook/Instagram) and TikTok. You should have a deep understanding of what makes content perform on these platforms and how to craft scripts that can emotionally trigger and appeal to the deep psychological desires of the end user — from the hook to the CTA — and know how to guide creators to bring that vision to life. This role blends creative copywriting, storytelling, and performance marketing. You’ll write UGC ad scripts, develop creative concepts, analyze trends, and collaborate with editors and creators to launch high-converting campaigns. We’re looking for someone who is equally creative and strategic — who can turn a product’s features into emotionally resonant, engaging content that drives action. What You'll Do: -Write UGC ad scripts optimized for Meta and TikTok (30–60 sec) -Brainstorm and develop creative ad concepts based on product value props, trends, and audience psychology -Collaborate with UGC creators to bring scripts to life (tone, pacing, visuals) -Review ad performance and iterate based on data insights -Stay ahead of UGC trends, hooks, formats, and emerging styles in short-form video Who You Are: -5+ years experience writing ad scripts or UGC content, ideally for DTC or consumer mobile apps that have scaled past 7 to 8 figures (ideally higher) -Deep understanding of Meta and TikTok ad performance best practices -Proven ability to craft hooks that grab attention in the first 3 seconds -Creative thinker with a strong grasp of storytelling and sales psychology -Comfortable working with fast-paced teams and quick turnarounds -Organized, detail-oriented, and proactive in iterating on creative -You understand the different stages of a customer's awareness, the difference between an unaware and a problem-aware audience and how to write scripts targeting those users Bonus Points: -Experience working with wellness, language learning, or educational brands -Familiarity with performance metrics (CTR, hook rate, hold rate, CPA, ROAS) -Experience managing or briefing creators To Apply: Send us your portfolio, 2–3 of your best UGC ads (scripts or final videos), and a quick note on why you’re a good fit.