Senior Performance Marketing Lead — Healthcare/Wellness

Senior Performance Marketing Lead — Healthcare/Wellness Job Type: [Contract] Experience Level: Expert Compensation: Base plus substantial performance bonuses — top performers can earn over $250,000 annually ________________________________________ About Cancer Monthly For 20 years, Cancer Monthly has been a trusted digital cancer resource serving patients and families worldwide. We provide free resources that help patients make better, more informed decisions alongside their care teams and providers. We stay ahead of the curve: we innovate, we build new kinds of offers, and we set the pace others follow. We’re looking for someone who thinks the same way, not just a maintainer of existing campaigns, but someone who generates new angles, new offers, and new approaches. About the Role You'll own paid acquisition end-to-end and work closely with designers and developers to bring campaigns to life. You'll manage paid media, build and launch funnels, turn concepts into finished products, and make sure the full path, from ad click to asset delivery, works flawlessly. This is not just a "manage existing campaigns" role. We're looking for someone who enjoys building, testing, and launching new ideas. If you're happiest optimizing the same campaigns year after year, this probably isn't the right fit. Responsibilities • Own and optimize PPC campaigns (Google Ads, Meta Ads): budget, bidding, targeting, reporting • Build and manage retargeting campaigns (audiences, sequencing, exclusions) • Build landing pages and funnels from concept to launch • Work closely with designers and developers to bring campaigns to life • Ensure the full funnel works end-to-end — forms, lead capture, and asset/book delivery • Integrate forms with CRM and email/autoresponder platforms • Set up and verify tracking (pixels, conversion tracking, UTMs, GA4) You Might Be a Fit If… • You've managed six-figure monthly ad spend • You've built funnels yourself, not just handed designs to others • You think about offers and angles, not just CPC and CTR • You enjoy launching new ideas and improving them over time • You care about helping people and want to market ethically Requirements • 3+ years in performance/growth marketing • Direct-response experience in healthcare, wellness, supplements, information publishing, or other highly regulated industries preferred • Proven PPC management across Google and Meta • Hands-on funnel building (ClickFunnels, GoHighLevel, Unbounce, Leadpages, WordPress/Elementor, or similar) • Experience with form integrations, CRM/email automation, and lead delivery • Strong attention to detail • Comfortable collaborating with designers and developers • Familiarity with healthcare/regulated advertising compliance What You'd Be Working With • Monthly ad spend: $50K–$300K+ • Existing funnels already producing leads • Designer and developer support in place • Significant room to test and launch new offers • Long-term business with a 20-year track record Compensation Base salary plus substantial performance bonuses tied to profit-based efficiency. Top performers can earn over $250,000 annually. We'll discuss specifics during interviews. We’re looking for someone who wants to own growth, not just manage ads. If you enjoy creating new offers, testing new ideas, and continuously improving what works, you’ll probably love this role. ________________________________________ How to Apply To help us review applications efficiently, please include: 1. The word "[keyword]" at the start of your application 2. 1–2 live URLs of funnels you personally built and managed 3. One line: the highest monthly ad spend you've managed and the CPA/ROAS you achieved 4. In 3–5 sentences, tell us about a campaign, offer, or angle you came up with that worked particularly well, and why you think it succeeded. Shortlisted applicants will be invited to a walkthrough where you can discuss one project you're proud of and talk us through how you built it, the numbers, and what you'd change.