Senior Performance Marketing Manager – Mortgage Lead Generation (PPC, Meta & Digital Advertising)

About Us: We are a rapidly growing national mortgage company looking for an elite digital marketing expert to build and scale our paid lead generation efforts. Our primary focus is NON-QM mortgage products, including DSCR, Bank Statement, Asset Utilization, ITIN, Foreign National, and other specialty mortgage programs. This is not an entry-level marketing position. We are looking for someone who has successfully generated mortgage leads at scale and understands how to optimize campaigns based on cost per funded loan—not just cost per click. What You'll Do: You will own our paid digital marketing strategy across multiple platforms, including: Google Ads (Search, Display, Performance Max, YouTube) Meta Ads (Facebook & Instagram) Microsoft Ads (Bing) LinkedIn Ads Native Advertising Programmatic Advertising Additional paid acquisition channels Responsibilities include: Build high-converting mortgage lead funnels Generate high-quality NON-QM mortgage leads Launch and optimize PPC campaigns Scale winning campaigns while maintaining profitability Create and test landing pages improve conversion rates Perform extensive A/B testing Analyze campaign performance using GA4, Google Tag Manager, Looker Studio, and CRM reporting Reduce cost per lead while increasing funded loan volume Work directly with sales leadership to improve lead quality Build remarketing and nurturing campaigns Track every stage of the funnel from click to funded loan Required Experience: Please do not apply unless you have REAL mortgage lead generation experience. We are specifically looking for candidates who have experience with: NON-QM mortgage marketing Conventional mortgage lead generation FHA, VA and Jumbo campaigns Lead generation (not simply branding)Google Ads certification (preferred) Meta Ads experience GA4 Google Tag Manager CRM integrations Call tracking platforms Landing page optimization Conversion Rate Optimization (CRO) Ideal Candidate The ideal candidate has: 5+ years managing paid media 3+ years specifically generating mortgage leads Experience with NON-QM products Experience managing six-figure monthly ad budgets Strong analytical skillsDeep understanding of mortgage compliance for advertising Ability to make data-driven decisions Excellent communication skills Bonus Experience Experience with any of the following is a major plus: Loan Officer CRM platforms HighLevel Jungo Velocify Shape CRM HubSpot CallRail Invoca Unbounce Instapage AI marketing tools Marketing automation Mortgage attribution platforms What Success Looks Like You will be measured by: To Apply Please include: Your mortgage marketing experience Types of mortgage products you've marketed Monthly ad budgets you've managed Platforms you specialize in Examples of successful campaigns Typical CPLs you've achieved Cost per funded loan (if available) Case studies or performance reports Your availability Your hourly rate or salary expectations Applications without specific mortgage marketing experience will not be considered. Cost per Lead (CPL) Cost per Qualified Lead Cost per Application Cost per Funded Loan Conversion Rate Return on Ad Spend (ROAS) Overall Loan Volume Generated