Senior Shopify Developer (SEO-Focused) for Luxury Furniture Brand | Long-Term | Monthly Retainer

Senior Shopify Developer (SEO-Focused) for Luxury Furniture Brand | Long-Term | Monthly Retainer About Us Alankaram is one of India's leading luxury solid wood furniture brands, designing and manufacturing premium furniture for discerning homeowners, architects, interior designers, hospitality projects, and corporate clients. Website:
https://www.alankaram.in Our products are crafted from authentic solid wood (teak, ash, oak, and beech) and are sold through our website and experience centres in Indore, Bengaluru and Hyderabad. We are looking for a highly skilled Shopify developer who will become our long-term technology partner and continuously improve our website from both a technical and SEO perspective. This is not a one-time project. Position Senior Shopify Developer (Long-Term Freelancer) Monthly Retainer + Additional Project-Based Work Location Remote Must be available for meetings during Indian working hours. Duration Long-term 6+ months preferred Budget Please quote: * Monthly maintenance charges * Hourly charges * Cost for major feature additions About the Role We already have a functioning Shopify website. We need someone who will: * Maintain it * Improve performance * Add new features * Improve technical SEO * Work closely with our marketing team * Ensure the website follows latest Shopify best practices * Improve user experience * Improve conversions Responsibilities Shopify Development Daily maintenance Bug fixing Theme improvements Custom sections Landing pages Collection pages Product pages Navigation Filters Mega menu Wishlist Recently viewed Custom forms Custom calculators Product comparison Dynamic content Custom templates Checkout enhancements (where Shopify permits) App integrations Custom Liquid development Theme optimisation Migration whenever required SEO Responsibilities (Very Important) This role is heavily focused on SEO. The ideal candidate should understand: Technical SEO Core Web Vitals Schema Structured Data JSON-LD Canonical URLs Robots.txt Sitemap Internal Linking Breadcrumbs Pagination Redirects Meta Tags Open Graph Twitter Cards Image Optimisation Lazy Loading JavaScript SEO Indexability Crawlability Duplicate Content Broken Links 404 Errors Redirect Chains Mobile SEO International SEO (future) Local SEO support AI Search Optimisation (AEO/GEO) Google AI Overviews optimisation Performance Optimisation Improve Google PageSpeed GTMetrix Lighthouse CLS LCP INP FCP TTFB Reduce unnecessary apps Reduce JS Reduce CSS Improve image delivery Improve caching Improve loading speed Conversion Optimisation Suggest improvements for: Homepage Navigation Search Product Pages Collection Pages Filters Checkout Journey Product Discovery Reviews Trust Signals Calls-to-action Lead Generation Architect Enquiries Corporate Enquiries WhatsApp Journey Appointment Booking Marketing Integrations Experience with: Google Analytics 4 Google Tag Manager Google Ads Meta Pixel Meta Conversions API Google Search Console Merchant Center Shopify Email Klaviyo Mailchimp WhatsApp LeadSquared HubSpot CRM integrations API integrations AI & Automation Knowledge of ChatGPT Claude AI Search AI chatbots Automation OpenAI API Shopify AI tools is highly desirable. Required Skills Strong expertise in: Shopify Liquid HTML CSS JavaScript JSON AJAX REST APIs GraphQL Git GitHub Shopify CLI Theme App Extensions Shopify Functions Metafields Metaobjects Custom Apps Private Apps App Integrations SEO Knowledge Required Must understand: Technical SEO On-page SEO Site Architecture Entity SEO Schema Knowledge Graph AEO GEO Core Web Vitals Structured Data Image SEO Internal Linking Index Management Experience Required Minimum 5 years Shopify experience At least 10+ custom Shopify stores Please share: Portfolio Live websites GitHub (optional) LinkedIn Case studies Performance improvements achieved SEO improvements achieved Nice to Have Furniture industry experience Luxury brand experience Architecture/design industry experience B2B website experience Shopify Plus experience Headless Shopify experience Hydrogen experience Daily Responsibilities Respond to requests quickly Fix bugs Deploy updates Suggest improvements Coordinate with SEO team Coordinate with marketing team Coordinate with designers Maintain staging environment Maintain documentation KPIs Success will be measured by: Website uptime Loading speed Core Web Vitals Organic traffic growth SEO health Conversion improvement Reduced bounce rate Reduced bugs Deployment speed Quality of code Documentation quality Proactive suggestions What We Expect We don't want someone who only executes tasks. We want someone who: Identifies problems before we do Suggests improvements regularly Keeps up with Shopify updates Recommends new technologies Works like an extension of our internal team Thinks long-term Writes clean, scalable code Communicates clearly Takes ownership Screening Questions (Mandatory) Please answer all questions: 1. How many Shopify stores have you built from scratch? 2. How many Shopify websites do you currently maintain? 3. Which Shopify themes have you worked on? 4. Which custom Shopify apps have you built? 5. Have you improved Core Web Vitals? Share examples. 6. Have you implemented JSON-LD schema? Which types? 7. Have you significantly improved organic SEO for a Shopify website? Share results. 8. Which SEO tools do you regularly use? 9. Have you worked with Google Search Console and GA4? 10. Have you implemented Google Merchant Center and Shopping feeds? 11. Have you integrated Meta Pixel and Conversions API? 12. Have you built custom Shopify sections using Liquid? 13. Have you worked with Shopify Metaobjects and Metafields? 14. Have you integrated third-party CRMs? 15. Have you built custom filters or search experiences? 16. Are you comfortable working with large product catalogues (1,000+ SKUs)? 17. What is your hourly rate? 18. What monthly retainer would you propose? 19. What timezone do you work in? 20. Why are you the best fit for this role? Preferred Working Style * Weekly planning meeting * Daily communication via WhatsApp/Slack * Tasks managed in ClickUp * Version control through Git * Clear documentation for all changes * Monthly website health audit * Quarterly SEO and performance review * Proactive recommendations with implementation estimates Bonus Skills (Highly Preferred) * Experience with luxury retail or premium furniture brands * Familiarity with Shopify OS 2.0 and Shopify Plus * Knowledge of AI-assisted search optimization (AEO/GEO) * Experience with conversion rate optimization (CRO) tools such as Microsoft Clarity or Hotjar * Ability to collaborate with content, SEO, and performance marketing teams to continuously improve the customer journey
 We are looking for a long-term technology partner who can help make Alankaram's website one of the best-performing luxury furniture websites in India, from both a user experience and search visibility perspective.