Senior Shopify Specialist — Premium Menswear Store Rebuild (custom/flexible theme)

We're rebuilding the online store of a premium Danish menswear brand on Shopify. The brand is strong in its physical store, but the current website underperforms. We want to turn it into a premium, fast, flexible, high-converting Shopify storefront. We're looking for a true Shopify SPECIALIST — not a generalist who does a bit of everything. If Shopify is one of ten things in your profile, this probably isn't the right fit. WHAT YOU'D BUILD - A custom / flexible Shopify theme (section-based, Liquid): premium design, mobile-first. NOT a locked, purchased premium theme — we must be able to fully edit and extend the site ourselves after launch. - Restructured product setup for ~64 products (clean, SEO-friendly naming + a structured product-description template). We supply all final copy; you implement it. - Brand-story sections on the homepage and product pages (we provide text + images). - Size/fit guide + clean returns & shipping pages. - Appointment-booking module for styling consultations (recommend the best app or custom). - Trustpilot / reviews integration. - Carry over the existing chat widget. - Correct GA4 + Meta Pixel / Conversions API tracking setup (no ad management). A full, detailed written brief will be shared with shortlisted candidates. HARD REQUIREMENTS - Strong, proven Shopify + Liquid expertise (please show real stores you built). - Comfortable building custom / section-based, fully-editable themes — not locked premium themes. - Excellent responsive / mobile-first work and fast performance. - Bilingual Danish + English store — we provide all text, you implement. LOCATION Freelancers located in Europe (preferred), Oceania, or North America only. Please do not apply from outside these regions. HOW WE WORK You work entirely through me as your single point of contact — no direct contact with the end client. I run the project and the client relationship; you handle design and build. BUDGET No budget is posted on purpose. Please propose your own fixed price for the full scope above — ideally broken down per deliverable. TIMELINE Target launch after the summer (roughly late August / September 2026). Quality matters more than speed — this must be done properly. TO FILTER OUT BOTS / AI PROPOSALS We received a lot of generic / AI-written proposals last time and will decline them on sight. Begin your proposal with "KAYA-" immediately followed by ONE specific Shopify store you personally built (link) and one sentence on your role. Proposals that don't start this way, or are clearly AI-generated, will not be read. Please also answer: 1. 2-3 Shopify stores you personally built (links) and your specific role on each. 2. Do you build custom / section-based, fully-editable themes rather than locked premium themes? Briefly describe your approach. 3. Are you comfortable working entirely through an intermediary (me), with no direct client contact? 4. Which country are you based in? 5. Your proposed fixed price for the full scope, and your realistic timeline from kickoff to launch-ready.