Senior E commerce & Google Ads CRO Auditor (DACH Market)

Senior E commerce & Google Ads CRO Auditor (DACH Market) – Funnel & PMax Optimization for Lightspeed eCom Project Overview We recently launched AquastoreXL.de, an aquarium & aquascaping webshop built on Lightspeed eCom. Tracking is active, Google Ads (PMax) is running, and traffic is coming in — but conversion performance is significantly below expectations. We are seeing low conversion rates, high cart abandonment, and underperforming ROAS. We are not looking for junior growth hackers, generic consultants, or agencies. We need a senior, data driven DACH E commerce Specialist who can diagnose why our traffic is not converting, evaluate our positioning against German competitors, and directly implement high impact CRO and Google Ads optimizations. Scope of Work 1. Google Ads / PMax Audit & Traffic Quality • Search Intent Analysis: Deep dive into PMax search themes and search term insights. Identify budget waste on low intent or informational queries. • Merchant Center Feed Optimization: Audit and optimize product titles, descriptions, GTINs, and custom labels for German transactional search behavior. • Asset Group Alignment: Ensure headlines, descriptions, and landing pages match DACH consumer expectations and intent. 2. DACH Specific Conversion Rate Optimization (CRO) • German Trust Gap Audit: Review localized pricing, shipping thresholds, return policies, legal trust signals (Impressum, AGB), and payment methods (Klarna, PayPal, Sofort). • Funnel Friction Mapping: Identify drop off points across PDP → Cart → Checkout. • Direct Execution: Implement micro copy, trust elements, and CRO improvements directly in Lightspeed eCom (no developer required for small fixes). 3. Competitive Benchmarking • Compare our shop with the top 3 German competitors in the aquarium niche. • Provide actionable recommendations to improve competitiveness and conversion. Requirements • Native or bilingual German speaker (mandatory). • Proven track record managing and scaling Google Ads / PMax for German e commerce brands. • Hands on experience with Lightspeed eCom (theme editor, templating, micro fixes). • Strong analytical skills: GA4 behavior flow, attribution, funnel diagnostics. • Ability to implement CRO fixes directly, not just advise. How to Apply Start your application with the word “CONVERSION” and answer these two questions briefly: 1. What is the most common reason a Google PMax campaign drives high traffic but zero conversions for a newly launched DACH webshop? 2. Looking at AquastoreXL.de, what is the first critical trust factor or friction point you notice on the homepage or product pages from a German consumer’s perspective? Generic cover letters will be ignored.