Senior video editor needed for AI UGC and VSL ads for DTC wellness brand

SENIOR AI VIDEO EDITOR - META ADS + VSL We are a fast-growing DTC wellness brand selling across the UK, EU, Australia and Asia. We spend daily on Meta and we scale on creative. Creative is our biggest lever, which is why this is the most important hire we make this quarter. This is a senior role. If you have under 2 years editing paid ads, this is not for you. WHO WE ARE LOOKING FOR Not an editor who waits for a brief. We need someone who thinks like a media buyer, writes like a copywriter and edits like a pro. You should be able to take a product, a customer insight and a pile of raw assets, and come back with a full ad concept that you built yourself. Hook, script, AI UGC, B-roll, VSL structure, sound design, captions. Start to finish. If you have only ever cut clips that someone else wrote and someone else shot, skip this one. WHAT YOU WILL DO Concepting You come up with your own angles, hooks and ad concepts. We give direction and data, you bring ideas. You study winning ads in the wellness and supplement space and adapt what works to our product. We expect 2 to 3 new concepts per week without being asked. VSL and long-form direct response You build VSLs from 60 seconds to 5 minutes. Problem, agitation, mechanism, proof, offer, CTA. You understand retention. You know where people drop off and how to build a bridge over it. You also cut long-form down into short-form, so one VSL produces 5 usable short ads. AI UGC that does not look like AI HeyGen avatars and AI creators that pass as real people. Natural pacing, natural gestures, no dead eyes, no robotic cadence. ElevenLabs voiceovers with real emotion, breath and emphasis, not a flat text-to-speech read. You know how to hide the tells with framing, cutaways, motion, grain, imperfect audio and real B-roll on top. B-roll you create yourself Higgsfield for product shots, scenes, macro, lifestyle and transitions. You do not rely on stock. If a shot does not exist, you generate it or you shoot around it. Your prompting is precise. You get a usable output in a handful of generations, not fifty. Credit waste is a dealbreaker. Combining everything You blend AI UGC, real creator UGC, generated B-roll and real A-roll into one edit that feels like it came from one camera and one person. You match color, grain, audio level and lighting across sources so nothing looks pasted in. Delivery 4:5 and 9:16. 15 to 45 seconds for short-form, plus VSL cuts. Captions, text overlays, sound design, music and sound effects. Fast iteration on winners with new hooks, new intros, new CTAs and new first 3 seconds. Multiple variations per day when we find something that works. REQUIREMENTS Portfolio of short-form ads that actually ran on Meta or TikTok with real spend behind them. Health, wellness, beauty or supplements strongly preferred. At least one full VSL you scripted or structured yourself. Hands-on experience with Higgsfield, HeyGen and ElevenLabs. Not tutorials. You use these weekly. Premiere Pro or After Effects at a senior level. CapCut is fine as a secondary tool, not your only one. You can write. Hooks, scripts and on-screen copy in clean English. Fast turnaround. Multiple deliverables per day during a testing sprint. Reliable communication and availability for ongoing work. We are building a long-term relationship, not filling a one-off gig. DO NOT APPLY IF Your portfolio is wedding videos, corporate explainers or YouTube intros. You need a full script and every asset handed to you before you can start. Your AI avatars look like AI avatars. You burn 200 generations to get one shot. You are managing five other clients and can only work when you have time. HOW TO APPLY Start your application with the word HOOK. Applications without it get deleted unread. Then send: 1. Three to five short-form video ads you edited that ran on Meta or TikTok. Include results if you have them. Spend, ROAS, CTR, hook rate, whatever you can share. 2. One VSL you worked on. Tell us what you did on it. Script, structure, edit, or all three. 3. One AI UGC example you made with HeyGen or a similar tool. Tell us how many generations it took and what you did to make it look real. 4. One B-roll shot you generated yourself with Higgsfield or similar. Send the shot and the exact prompt you used. 5. Two hook ideas for a sleep patch product. One sentence each. Written by you, not by ChatGPT. 6. Your setup. Editing software, turnaround speed, hours per week available, timezone, and your monthly rate in USD. We reply to every application that follows the format. Strong candidates get a paid test project within a week.