Share your HR Manager/Director Experience with Employee Experience (EX) Strategy

I am looking for an HR Manager, Director, or Consultant to share your experience in a video discussion about developing and implementing an employee experience strategy and signature experiences. For example, Soulcycle's SOULteering event links the organization's mission, the organization's product, and employees' value for a shared cause. The employee experience and journey is a coherent, connected, and strong, creating an evolving brand story shared through individual and collective narratives that become the organization's signature. This is a companion case study for a chapter in a recruiting textbook. A signed release to use the video with the textbook is required. The interview is anticipated to take about 30 to 45 minutes. Appropriate business attire is expected; background not blurred; noise reduction and uninterrupted time required; quality microphone and camera are needed for video quality. Possible interview question include: Can you tell us about the organization, its industry, and what staffing or talent challenge led your organization to develop an employee experience strategy? Was the catalyst for developing the employee experience the senior leadership or the HR department? How does the employee experience strategy support your business goals? Can you describe the overall employee experience for your organization? How were employees, managers, HR, and leaders involved in designing the employee experience strategy? What challenges and successes have you encountered in shaping employee experience toward the intended experience? What challenges have you encountered in maintaining a consistent employee experience? Can you describe one employee experience that has become a signature experience for your organization? How does the experience contribute to recruiting or retention? What structural elements make this experience successful? How do you evaluate whether your employee experience strategy is contributing to business objectives? Based on your experience, what advice would you give HR leaders who want to create an employee experience that becomes a competitive advantage for recruiting and retaining the right talent?