Share your HR Manager/Director Experience with Persona Development and Use

I am looking for an HR Manager, Director, or Consultant to share your experience in a video discussion about creating and using research-based employee personas to support organizational goals. For example, Starbucks used persona development to create employee profiles of Skiers, Artists, and Careerists to improve the focus and relevance of its employee engagement programs. This is a companion case study for a chapter in a recruiting textbook. A signed release to use the video with the textbook is required. The interview is anticipated to take about 30 to 45 minutes. Appropriate business attire is expected; background not blurred; noise reduction and uninterrupted time required; quality microphone and camera are needed for video quality. Possible interview question include: Can you tell us about the organization, its industry, and what staffing or talent challenge led your organization to develop research-based talent personas? Before conducting research, what assumptions did your organization have about the talent you wanted to attract? How did your team collect information to build the personas? What characteristics or themes became most important when developing the personas? Were you surprised by anything you learned during the research process? Can you describe one staffing or recruiting decision that changed because of the personas? What challenges did your organization encounter while developing or implementing the personas? Looking back, what organizational benefits resulted from using research-based personas? If another HR professional wanted to begin using research-based personas, what advice would you give them?