Shopify CRO & Merchandising Expert (Apparel Brand) – Edge Theme Migration + Site Optimization

We’re looking for an experienced Shopify expert to help clean up, reorganize, and optimize our apparel brand website. This is not just a developer role. We’re looking for someone with experience in: * Shopify * Apparel/Fashion eCommerce * CRO (Conversion Rate Optimization) * Merchandising * UX/UI Project includes: * Migrating to the Edge Theme * Auditing products and variants * Fixing product photos and swatches * Improving product pages * Rebuilding collections and navigation * Creating better size guides and fit references * Improving filters, tags, and merchandising * Optimizing mobile and desktop experience * Recommending and implementing CRO improvements To apply, please send: 1. Links to 3 Shopify apparel brands you’ve worked on 2. A brief explanation of your process 3. Any experience with Edge Theme 4. A Loom video reviewing our site and identifying the biggest opportunities for improvement Looking for someone who can help turn the site into a premium, organized, conversion-focused shopping experience. Fixed-price preferred. Apparel and DTC experience required.