Shopify CRO Specialist Needed

We are looking for an experienced Shopify Conversion Rate Optimization (CRO) specialist to analyze and improve our e-commerce conversion funnel. We operate an established online food business in Thailand with consistent traffic and hundreds of orders per month. Our main objective is NOT a complete website redesign. We specifically want to understand why customers are dropping out between: Product Page → Add to Cart → Cart → Checkout → Purchase ### What we need We want someone who can: * Perform a complete Shopify conversion funnel audit * Identify where and why customers are abandoning their carts/checkouts * Analyze mobile and desktop customer behavior * Review our cart and checkout UX * Identify unnecessary friction in the purchasing process * Review shipping information and how shipping costs are communicated * Review payment-method friction * Review trust signals and purchase confidence * Analyze product-page → cart → checkout flow * Review site speed where it affects conversion * Analyze available Shopify analytics/data * Set up or analyze GA4, Microsoft Clarity, heatmaps/session recordings if appropriate * Recommend specific changes based on data rather than assumptions * Implement the approved improvements directly in Shopify where possible * Measure the results after implementation ### Main KPI Our primary goal is: **Increase completed purchases and reduce abandonment between Add to Cart and Purchase.** Secondary KPIs include: * Higher Shopify conversion rate * Higher checkout completion rate * Lower cart abandonment * Lower checkout abandonment * Better mobile conversion rate ### Important We are NOT looking for: * A generic Shopify web designer * A complete theme redesign * Someone who only gives us a generic PDF audit * Someone who installs many apps without evidence they are needed * Generic advice such as "add reviews" or "change button colors" We want someone experienced in **Shopify CRO who can use actual customer behavior and analytics to identify the problems, implement solutions, and measure the impact.** ### When applying Please include: 1. Examples of Shopify stores where you improved conversion rate or checkout completion. 2. Before/after results if available. 3. What analytics/CRO tools you normally use. 4. How you would investigate cart and checkout abandonment. 5. Whether you can implement the recommended Shopify changes yourself. 6. Your estimated timeframe for the initial audit and implementation. Please start your proposal with the words **“SHOPIFY CRO”** so we know you have read the full job description. We are interested in building an ongoing relationship if the initial project produces measurable improvements.