Shopify Designer for Premium Wine & Wellness Ecommerce Brand Repositioning

We are Bliss Wine Concierge, an established Shopify wine ecommerce business, and we are looking for a talented designer to help refresh and reposition our brand. Existing website: blisswineconcierge.com Our website is already live and functioning. We are not looking for a complete rebuild. Instead, we need someone who can strategically redesign key pages, particularly the homepage, to better communicate our unique positioning, improve the customer experience, and increase conversions. About the Brand We curate exceptional wines from around the world for people who want to enjoy wine while maintaining a health-conscious lifestyle. Our focus is on wines that are: • Organic and biodynamic • Naturally made and low-intervention • Carefully curated - lower alcohol and sulfite • Delicious and premium • Designed to help people feel their best The goal is not to create a clinical "health" website. We want the brand to feel elevated, aspirational, luxurious, approachable, and wellness-oriented while remaining rooted in a genuine love of great wine. Scope of Work • Refresh homepage design, layout, and messaging • Improve visual hierarchy and conversion flow • Create sections highlighting our key differentiators • Feature curated collections and educational content • Create a "Melanie's Picks" section featuring hand-selected wines • Improve product discovery and merchandising • Recommend imagery, layout, and UX improvements • Work within Shopify's existing framework Ideal Candidate • Strong Shopify design experience • Portfolio demonstrating premium food, beverage, wellness, luxury, or lifestyle brands • Experience improving ecommerce conversion rates through design • Strong understanding of branding, storytelling, and customer experience • Strategic thinker with excellent communication skills We are looking for someone who can take inspiration from high-performing ecommerce brands and help transform our existing site into the premier destination for wellness-conscious wine lovers.