Shopify & Meta Ads Expert for Premium Food Brand

We are looking for an experienced Shopify and Meta Ads expert to audit and improve our existing e-commerce business. Our brand sells premium natural food products in Pakistan through Shopify, including Bilona Desi Ghee, Raw Forest Honey, Cold Pressed Mustard Oil, Stone Ground Spices, and Super Oats. We have been running Meta Ads for the past 4 months but are not achieving profitable ROAS. We are looking for an experienced professional who can identify the issues and provide a data-driven growth strategy. Scope of Work * Audit our Meta Ads account. * Audit our Shopify store. * Analyze campaign performance from the last 4 months. * Identify why ROAS and profitability are low. * Review audiences, campaign structure, creatives and tracking. * Recommend improvements for conversion rate and customer journey. * Provide a detailed 90-day growth strategy. * Conduct a video call to explain findings and recommendations. Required Experience * Minimum 3 years managing Shopify stores. * Proven experience scaling Meta Ads. * Experience with e-commerce brands. * Experience with food, FMCG or health brands is preferred. * Strong understanding of ROAS, CPA, CTR, AOV and Conversion Rate. * Excellent analytical skills. Please include in your proposal 1. Shopify brands you have worked with. 2. Results achieved (ROAS, revenue growth, CPA improvements). 3. Screenshots or case studies (if possible). 4. Your approach to auditing an underperforming Meta Ads account. 5. Why you believe you are the right fit for this project.